{"id":3,"date":"2024-06-07T14:05:46","date_gmt":"2024-06-07T12:05:46","guid":{"rendered":"http:\/\/web5.s149.goserver.host\/?page_id=3"},"modified":"2025-08-01T14:11:58","modified_gmt":"2025-08-01T12:11:58","slug":"datenschutzerklaerung","status":"publish","type":"page","link":"https:\/\/www.maschseefest.de\/cs\/datenschutzerklaerung\/","title":{"rendered":"Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"3\" class=\"elementor elementor-3\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44922e64 e-flex e-con-boxed e-con e-parent\" data-id=\"44922e64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15ca59ac elementor-widget elementor-widget-text-editor\" data-id=\"15ca59ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h1>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f<\/h1><h2 id=\"m716\">Preambule<\/h2><p>V n\u00e1sleduj\u00edc\u00edch z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f bychom v\u00e1s r\u00e1di informovali o tom, jak\u00e9 typy va\u0161ich osobn\u00edch \u00fadaj\u016f (d\u00e1le tak\u00e9 \"\u00fadaje\") zpracov\u00e1v\u00e1me, pro jak\u00e9 \u00fa\u010dely a v jak\u00e9m rozsahu. Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f se vztahuj\u00ed na ve\u0161ker\u00e9 zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, kter\u00e9 prov\u00e1d\u00edme, a to jak v souvislosti s poskytov\u00e1n\u00edm na\u0161ich slu\u017eeb, tak zejm\u00e9na na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch, v mobiln\u00edch aplikac\u00edch a v r\u00e1mci extern\u00edch online prezentac\u00ed, jako jsou na\u0161e profily na soci\u00e1ln\u00edch s\u00edt\u00edch (d\u00e1le spole\u010dn\u011b jen \"online nab\u00eddka\").<\/p><p>Pou\u017eit\u00e9 term\u00edny nejsou genderov\u011b specifick\u00e9.<\/p><p>Stav: 1. srpna 2025<\/p><h2>Obsah<\/h2><ul class=\"index\"><li><a class=\"index-link\" href=\"#m716\">Preambule<\/a><\/li><li><a class=\"index-link\" href=\"#m3\">Odpov\u011bdn\u00e1 osoba<\/a><\/li><li><a class=\"index-link\" href=\"#mOverview\">P\u0159ehled zpracov\u00e1n\u00ed<\/a><\/li><li><a class=\"index-link\" href=\"#m2427\">P\u0159\u00edslu\u0161n\u00e9 pr\u00e1vn\u00ed z\u00e1klady<\/a><\/li><li><a class=\"index-link\" href=\"#m27\">Bezpe\u010dnostn\u00ed opat\u0159en\u00ed<\/a><\/li><li><a class=\"index-link\" href=\"#m25\">P\u0159ed\u00e1v\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f<\/a><\/li><li><a class=\"index-link\" href=\"#m24\">Mezin\u00e1rodn\u00ed p\u0159enosy dat<\/a><\/li><li><a class=\"index-link\" href=\"#m12\">Obecn\u00e9 informace o ukl\u00e1d\u00e1n\u00ed a maz\u00e1n\u00ed dat<\/a><\/li><li><a class=\"index-link\" href=\"#m10\">Pr\u00e1va subjekt\u016f \u00fadaj\u016f<\/a><\/li><li><a class=\"index-link\" href=\"#m317\">Obchodn\u00ed slu\u017eby<\/a><\/li><li><a class=\"index-link\" href=\"#m225\">Poskytov\u00e1n\u00ed online nab\u00eddky a webhostingu<\/a><\/li><li><a class=\"index-link\" href=\"#m134\">Pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie<\/a><\/li><li><a class=\"index-link\" href=\"#m104\">Blogy a publika\u010dn\u00ed m\u00e9dia<\/a><\/li><li><a class=\"index-link\" href=\"#m182\">Spr\u00e1va kontakt\u016f a dotaz\u016f<\/a><\/li><li><a class=\"index-link\" href=\"#m2555\">Um\u011bl\u00e1 inteligence (AI)<\/a><\/li><li><a class=\"index-link\" href=\"#m263\">Anal\u00fdza, monitorov\u00e1n\u00ed a optimalizace webu<\/a><\/li><li><a class=\"index-link\" href=\"#m264\">Online marketing<\/a><\/li><li><a class=\"index-link\" href=\"#m136\">P\u0159\u00edtomnost na soci\u00e1ln\u00edch s\u00edt\u00edch (soci\u00e1ln\u00ed m\u00e9dia)<\/a><\/li><li><a class=\"index-link\" href=\"#m328\">Z\u00e1suvn\u00e9 moduly a vlo\u017een\u00e9 funkce a obsah<\/a><\/li><li><a class=\"index-link\" href=\"#m15\">Zm\u011bna a aktualizace<\/a><\/li><li>Fotografie a videoz\u00e1znamy z Maschseefestu<\/li><li><a class=\"index-link\" href=\"#m42\">Definice pojm\u016f<\/a><\/li><\/ul><h2 id=\"m3\">Odpov\u011bdn\u00e1 osoba<\/h2><p>Hannover Veranstaltungs GmbH<br \/>Ulice Vahrenwalder 7<br \/>30165 Hanover<\/p><p>Osoby opr\u00e1vn\u011bn\u00e9 zastupovat spole\u010dnost: \u0158editel: Andr\u00e9 Lawiszus<\/p><p>E-mailov\u00e1 adresa: maschseefest@hvg-events.de<\/p><p>Telefon: +49 511 12349-23<\/p><p>Otisk: <a href=\"https:\/\/www.maschsseefest.de\/impressum\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.maschsseefest.de\/impressum\/<\/a><\/p><h2 id=\"mOverview\">P\u0159ehled zpracov\u00e1n\u00ed<\/h2><p>N\u00e1sleduj\u00edc\u00ed p\u0159ehled shrnuje typy zpracov\u00e1van\u00fdch \u00fadaj\u016f a \u00fa\u010dely jejich zpracov\u00e1n\u00ed a odkazuje na subjekty \u00fadaj\u016f.<\/p><h3>Typy zpracov\u00e1van\u00fdch \u00fadaj\u016f<\/h3><ul><li>Inventariza\u010dn\u00ed \u00fadaje.<\/li><li>Platebn\u00ed \u00fadaje.<\/li><li>\u00dadaje o poloze.<\/li><li>Kontaktn\u00ed \u00fadaje.<\/li><li>\u00dadaje o obsahu.<\/li><li>\u00dadaje o smlouv\u011b.<\/li><li>\u00dadaje o pou\u017eit\u00ed.<\/li><li>Meta, komunikace a zpracov\u00e1n\u00ed dat.<\/li><li>Obr\u00e1zky a\/nebo videoz\u00e1znamy.<\/li><li>Zvukov\u00e9 nahr\u00e1vky.<\/li><li>\u00dadaje o ud\u00e1losti (Facebook).<\/li><li>\u00dadaje z protokolu.<\/li><\/ul><h3>Kategorie dot\u010den\u00fdch osob<\/h3><ul><li>P\u0159\u00edjemce a klient.<\/li><li>Z\u00fa\u010dastn\u011bn\u00e9 strany.<\/li><li>Komunika\u010dn\u00ed partner.<\/li><li>U\u017eivatel\u00e9.<\/li><li>Obchodn\u00ed a smluvn\u00ed partne\u0159i.<\/li><li>T\u0159et\u00ed strany.<\/li><\/ul><h3>\u00da\u010dely zpracov\u00e1n\u00ed<\/h3><ul><li>Poskytov\u00e1n\u00ed smluvn\u00edch slu\u017eeb a pln\u011bn\u00ed smluvn\u00edch z\u00e1vazk\u016f.<\/li><li>Komunikace.<\/li><li>Bezpe\u010dnostn\u00ed opat\u0159en\u00ed.<\/li><li>M\u011b\u0159en\u00ed dosahu.<\/li><li>Sledov\u00e1n\u00ed.<\/li><li>Kancel\u00e1\u0159sk\u00e9 a organiza\u010dn\u00ed postupy.<\/li><li>P\u0159evodn\u00ed m\u011b\u0159en\u00ed.<\/li><li>Vytvo\u0159en\u00ed c\u00edlov\u00e9 skupiny.<\/li><li>Organiza\u010dn\u00ed a administrativn\u00ed postupy.<\/li><li>Zp\u011btn\u00e1 vazba.<\/li><li>Marketing.<\/li><li>Profily s informacemi o u\u017eivateli.<\/li><li>Poskytov\u00e1n\u00ed na\u0161ich online slu\u017eeb a u\u017eivatelsk\u00e1 p\u0159\u00edv\u011btivost.<\/li><li>Infrastruktura informa\u010dn\u00edch technologi\u00ed.<\/li><li>Vztahy s ve\u0159ejnost\u00ed.<\/li><li>Obchodn\u00ed procesy a postupy \u0159\u00edzen\u00ed podniku.<\/li><li>Um\u011bl\u00e1 inteligence (AI).<\/li><\/ul><h2 id=\"m2427\">P\u0159\u00edslu\u0161n\u00e9 pr\u00e1vn\u00ed z\u00e1klady<\/h2><p><strong>P\u0159\u00edslu\u0161n\u00e9 pr\u00e1vn\u00ed z\u00e1klady podle GDPR: <\/strong>N\u00ed\u017ee naleznete p\u0159ehled pr\u00e1vn\u00edch z\u00e1klad\u016f GDPR, na jejich\u017e z\u00e1klad\u011b zpracov\u00e1v\u00e1me osobn\u00ed \u00fadaje. Upozor\u0148ujeme, \u017ee krom\u011b ustanoven\u00ed GDPR mohou ve va\u0161\u00ed zemi nebo v zemi na\u0161eho bydli\u0161t\u011b \u010di s\u00eddla platit vnitrost\u00e1tn\u00ed p\u0159edpisy o ochran\u011b osobn\u00edch \u00fadaj\u016f. Pokud se v jednotliv\u00fdch p\u0159\u00edpadech uplatn\u00ed i specifi\u010dt\u011bj\u0161\u00ed pr\u00e1vn\u00ed z\u00e1klady, budeme v\u00e1s o nich informovat v z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f.<\/p><ul><li><strong>Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR)<\/strong> - Subjekt \u00fadaj\u016f ud\u011blil souhlas se zpracov\u00e1n\u00edm sv\u00fdch osobn\u00edch \u00fadaj\u016f pro jeden nebo v\u00edce konkr\u00e9tn\u00edch \u00fa\u010del\u016f.<\/li><li><strong>Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. b) GDPR)<\/strong> - Zpracov\u00e1n\u00ed je nezbytn\u00e9 pro pln\u011bn\u00ed smlouvy, jej\u00ed\u017e smluvn\u00ed stranou je subjekt \u00fadaj\u016f, nebo pro p\u0159ijet\u00ed opat\u0159en\u00ed na \u017e\u00e1dost subjektu \u00fadaj\u016f p\u0159ed uzav\u0159en\u00edm smlouvy.<\/li><li><strong>Pr\u00e1vn\u00ed povinnost (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. c) GDPR)<\/strong> - Zpracov\u00e1n\u00ed je nezbytn\u00e9 pro spln\u011bn\u00ed pr\u00e1vn\u00ed povinnosti, kter\u00e1 se na spr\u00e1vce vztahuje.<\/li><li><strong>Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR)<\/strong> - zpracov\u00e1n\u00ed je nezbytn\u00e9 pro \u00fa\u010dely opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f spr\u00e1vce nebo t\u0159et\u00ed strany, s v\u00fdjimkou p\u0159\u00edpad\u016f, kdy p\u0159ed t\u011bmito z\u00e1jmy maj\u00ed p\u0159ednost z\u00e1jmy nebo z\u00e1kladn\u00ed pr\u00e1va a svobody subjektu \u00fadaj\u016f, kter\u00e9 vy\u017eaduj\u00ed ochranu osobn\u00edch \u00fadaj\u016f.<\/li><\/ul><p><strong>Vnitrost\u00e1tn\u00ed p\u0159edpisy o ochran\u011b \u00fadaj\u016f v N\u011bmecku: <\/strong>Krom\u011b na\u0159\u00edzen\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f GDPR plat\u00ed v N\u011bmecku tak\u00e9 n\u00e1rodn\u00ed p\u0159edpisy o ochran\u011b osobn\u00edch \u00fadaj\u016f. Pat\u0159\u00ed mezi n\u011b zejm\u00e9na z\u00e1kon o ochran\u011b p\u0159ed zneu\u017eit\u00edm osobn\u00edch \u00fadaj\u016f p\u0159i zpracov\u00e1n\u00ed dat (Spolkov\u00fd z\u00e1kon o ochran\u011b osobn\u00edch \u00fadaj\u016f - BDSG). BDSG obsahuje zejm\u00e9na zvl\u00e1\u0161tn\u00ed ustanoven\u00ed t\u00fdkaj\u00edc\u00ed se pr\u00e1va na informace, pr\u00e1va na v\u00fdmaz, pr\u00e1va vzn\u00e9st n\u00e1mitku, zpracov\u00e1n\u00ed zvl\u00e1\u0161tn\u00edch kategori\u00ed osobn\u00edch \u00fadaj\u016f, zpracov\u00e1n\u00ed pro jin\u00e9 \u00fa\u010dely a p\u0159ed\u00e1v\u00e1n\u00ed, jako\u017e i automatizovan\u00e9ho rozhodov\u00e1n\u00ed v jednotliv\u00fdch p\u0159\u00edpadech, v\u010detn\u011b profilov\u00e1n\u00ed. Mohou se rovn\u011b\u017e uplatnit pr\u00e1vn\u00ed p\u0159edpisy na ochranu osobn\u00edch \u00fadaj\u016f jednotliv\u00fdch spolkov\u00fdch zem\u00ed.<\/p><p><strong>Odkaz na platnost GDPR a \u0161v\u00fdcarsk\u00e9 DPA: <\/strong>Toto ozn\u00e1men\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f slou\u017e\u00ed k poskytnut\u00ed informac\u00ed v souladu se \u0161v\u00fdcarsk\u00fdm z\u00e1konem o ochran\u011b osobn\u00edch \u00fadaj\u016f (DSG) a obecn\u00fdm na\u0159\u00edzen\u00edm o ochran\u011b osobn\u00edch \u00fadaj\u016f (GDPR). Z tohoto d\u016fvodu upozor\u0148ujeme, \u017ee jsou pou\u017eity term\u00edny GDPR z d\u016fvodu \u0161ir\u0161\u00ed geografick\u00e9 p\u016fsobnosti a srozumitelnosti. Zejm\u00e9na m\u00edsto pojm\u016f \"zpracov\u00e1n\u00ed\" \"osobn\u00edch \u00fadaj\u016f\", \"p\u0159eva\u017euj\u00edc\u00ed z\u00e1jem\" a \"citliv\u00e9 osobn\u00ed \u00fadaje\" pou\u017e\u00edvan\u00fdch ve \u0161v\u00fdcarsk\u00e9m DSG se pou\u017e\u00edvaj\u00ed pojmy \"zpracov\u00e1n\u00ed\" \"osobn\u00edch \u00fadaj\u016f\", \"opr\u00e1vn\u011bn\u00fd z\u00e1jem\" a \"zvl\u00e1\u0161tn\u00ed kategorie \u00fadaj\u016f\" pou\u017e\u00edvan\u00e9 v GDPR. Pr\u00e1vn\u00ed v\u00fdznam t\u011bchto pojm\u016f se v\u0161ak bude i nad\u00e1le ur\u010dovat v souladu se \u0161v\u00fdcarskou DPA v r\u00e1mci p\u016fsobnosti \u0161v\u00fdcarsk\u00e9 DPA.<\/p><h2 id=\"m27\">Bezpe\u010dnostn\u00ed opat\u0159en\u00ed<\/h2><p>P\u0159ij\u00edm\u00e1me vhodn\u00e1 technick\u00e1 a organiza\u010dn\u00ed opat\u0159en\u00ed v souladu s pr\u00e1vn\u00edmi po\u017eadavky, p\u0159i\u010dem\u017e bereme v \u00favahu stav techniky, n\u00e1klady na proveden\u00ed a povahu, rozsah, okolnosti a \u00fa\u010dely zpracov\u00e1n\u00ed, jako\u017e i r\u016fznou pravd\u011bpodobnost v\u00fdskytu a rozsah ohro\u017een\u00ed pr\u00e1v a svobod fyzick\u00fdch osob, abychom zajistili \u00farove\u0148 ochrany odpov\u00eddaj\u00edc\u00ed dan\u00e9mu riziku.<\/p><p>Tato opat\u0159en\u00ed zahrnuj\u00ed zejm\u00e9na zaji\u0161t\u011bn\u00ed d\u016fv\u011brnosti, integrity a dostupnosti \u00fadaj\u016f prost\u0159ednictv\u00edm kontroly fyzick\u00e9ho a elektronick\u00e9ho p\u0159\u00edstupu k \u00fadaj\u016fm, jako\u017e i p\u0159\u00edstupu, vkl\u00e1d\u00e1n\u00ed, zve\u0159ej\u0148ov\u00e1n\u00ed, zaji\u0161t\u011bn\u00ed dostupnosti a jejich odd\u011blen\u00ed. D\u00e1le jsme zavedli postupy, kter\u00e9 zaji\u0161\u0165uj\u00ed v\u00fdkon pr\u00e1v subjektu \u00fadaj\u016f, v\u00fdmaz \u00fadaj\u016f a reakce na ohro\u017een\u00ed \u00fadaj\u016f. Krom\u011b toho zohled\u0148ujeme ochranu osobn\u00edch \u00fadaj\u016f ji\u017e p\u0159i v\u00fdvoji a v\u00fdb\u011bru hardwaru, softwaru a proces\u016f v souladu se z\u00e1sadou ochrany \u00fadaj\u016f, a to prost\u0159ednictv\u00edm n\u00e1vrhu technologi\u00ed a v\u00fdchoz\u00edch nastaven\u00ed \u0161etrn\u00fdch k ochran\u011b \u00fadaj\u016f.<\/p><p>Zabezpe\u010den\u00ed online p\u0159ipojen\u00ed pomoc\u00ed \u0161ifrovac\u00ed technologie TLS\/SSL (HTTPS): K ochran\u011b u\u017eivatelsk\u00fdch dat p\u0159en\u00e1\u0161en\u00fdch prost\u0159ednictv\u00edm na\u0161ich online slu\u017eeb p\u0159ed neopr\u00e1vn\u011bn\u00fdm p\u0159\u00edstupem pou\u017e\u00edv\u00e1me \u0161ifrovac\u00ed technologii TLS\/SSL. Secure Sockets Layer (SSL) a Transport Layer Security (TLS) jsou z\u00e1kladn\u00edmi kameny bezpe\u010dn\u00e9ho p\u0159enosu dat na internetu. Tyto technologie \u0161ifruj\u00ed informace p\u0159en\u00e1\u0161en\u00e9 mezi webovou str\u00e1nkou nebo aplikac\u00ed a prohl\u00ed\u017ee\u010dem u\u017eivatele (nebo mezi dv\u011bma servery) a chr\u00e1n\u00ed data p\u0159ed neopr\u00e1vn\u011bn\u00fdm p\u0159\u00edstupem. Protokol TLS jako pokro\u010dilej\u0161\u00ed a bezpe\u010dn\u011bj\u0161\u00ed verze protokolu SSL zaji\u0161\u0165uje, \u017ee v\u0161echny p\u0159enosy dat spl\u0148uj\u00ed nejvy\u0161\u0161\u00ed bezpe\u010dnostn\u00ed standardy. Pokud je webov\u00e1 str\u00e1nka zabezpe\u010dena certifik\u00e1tem SSL\/TLS, je to signalizov\u00e1no zobrazen\u00edm HTTPS v adrese URL. To slou\u017e\u00ed u\u017eivatel\u016fm jako indik\u00e1tor, \u017ee jejich data jsou p\u0159en\u00e1\u0161ena bezpe\u010dn\u011b a \u0161ifrovan\u011b.<\/p><h2 id=\"m25\">P\u0159ed\u00e1v\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f<\/h2><p>V r\u00e1mci na\u0161eho zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f mohou b\u00fdt tyto \u00fadaje p\u0159ed\u00e1v\u00e1ny jin\u00fdm org\u00e1n\u016fm, spole\u010dnostem, pr\u00e1vn\u011b samostatn\u00fdm organiza\u010dn\u00edm jednotk\u00e1m nebo osob\u00e1m nebo jim mohou b\u00fdt zp\u0159\u00edstupn\u011bny. P\u0159\u00edjemci t\u011bchto \u00fadaj\u016f mohou b\u00fdt nap\u0159\u00edklad poskytovatel\u00e9 slu\u017eeb pov\u011b\u0159eni \u00fakoly v oblasti IT nebo poskytovatel\u00e9 slu\u017eeb a obsahu, kter\u00e9 jsou integrov\u00e1ny do webov\u00fdch str\u00e1nek. V takov\u00fdch p\u0159\u00edpadech dodr\u017eujeme z\u00e1konn\u00e9 po\u017eadavky a zejm\u00e9na uzav\u00edr\u00e1me s p\u0159\u00edjemci va\u0161ich \u00fadaj\u016f p\u0159\u00edslu\u0161n\u00e9 smlouvy nebo dohody, kter\u00e9 slou\u017e\u00ed k ochran\u011b va\u0161ich \u00fadaj\u016f.<\/p><h2 id=\"m24\">Mezin\u00e1rodn\u00ed p\u0159enosy dat<\/h2><p>Zpracov\u00e1n\u00ed \u00fadaj\u016f ve t\u0159et\u00edch zem\u00edch: Pokud p\u0159ed\u00e1v\u00e1me \u00fadaje do t\u0159et\u00ed zem\u011b (tj. mimo Evropskou unii (EU) nebo Evropsk\u00fd hospod\u00e1\u0159sk\u00fd prostor (EHP)) nebo pokud k tomu doch\u00e1z\u00ed v souvislosti s vyu\u017e\u00edv\u00e1n\u00edm slu\u017eeb t\u0159et\u00edch stran nebo sd\u011blov\u00e1n\u00edm \u010di p\u0159ed\u00e1v\u00e1n\u00edm \u00fadaj\u016f jin\u00fdm osob\u00e1m, org\u00e1n\u016fm nebo spole\u010dnostem (co\u017e lze rozpoznat podle po\u0161tovn\u00ed adresy p\u0159\u00edslu\u0161n\u00e9ho poskytovatele nebo pokud prohl\u00e1\u0161en\u00ed o ochran\u011b \u00fadaj\u016f v\u00fdslovn\u011b odkazuje na p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f do t\u0159et\u00edch zem\u00ed), d\u011bje se tak v\u017edy v souladu s pr\u00e1vn\u00edmi po\u017eadavky.<\/p><p>P\u0159i p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f do USA se spol\u00e9h\u00e1me p\u0159edev\u0161\u00edm na r\u00e1mec ochrany osobn\u00edch \u00fadaj\u016f (DPF), kter\u00fd byl 10. \u010dervence 2023 rozhodnut\u00edm Komise EU o odpov\u00eddaj\u00edc\u00ed ochran\u011b uzn\u00e1n za bezpe\u010dn\u00fd pr\u00e1vn\u00ed r\u00e1mec. Krom\u011b toho jsme s p\u0159\u00edslu\u0161n\u00fdmi poskytovateli uzav\u0159eli standardn\u00ed smluvn\u00ed dolo\u017eky, kter\u00e9 spl\u0148uj\u00ed po\u017eadavky Komise EU a definuj\u00ed smluvn\u00ed z\u00e1vazky k ochran\u011b va\u0161ich \u00fadaj\u016f.<\/p><p>Tato dvoj\u00ed ochrana zaru\u010duje komplexn\u00ed ochranu va\u0161ich dat: DPF tvo\u0159\u00ed z\u00e1kladn\u00ed vrstvu ochrany, zat\u00edmco standardn\u00ed smluvn\u00ed dolo\u017eky slou\u017e\u00ed jako dodate\u010dn\u00e1 ochrana. Pokud dojde k jak\u00fdmkoli zm\u011bn\u00e1m v DPF, standardn\u00ed smluvn\u00ed dolo\u017eky slou\u017e\u00ed jako spolehliv\u00e1 z\u00e1lo\u017en\u00ed mo\u017enost. T\u00edmto zp\u016fsobem zaji\u0161\u0165ujeme, \u017ee va\u0161e \u00fadaje z\u016fstanou v\u017edy dostate\u010dn\u011b chr\u00e1n\u011bny, a to i v p\u0159\u00edpad\u011b jak\u00fdchkoli politick\u00fdch nebo pr\u00e1vn\u00edch zm\u011bn.<\/p><p>U jednotliv\u00fdch poskytovatel\u016f slu\u017eeb v\u00e1s budeme informovat o tom, zda jsou certifikov\u00e1ni v souladu s DPF a zda maj\u00ed standardn\u00ed smluvn\u00ed dolo\u017eky. Dal\u0161\u00ed informace o DPF a seznam certifikovan\u00fdch spole\u010dnost\u00ed naleznete na internetov\u00fdch str\u00e1nk\u00e1ch americk\u00e9ho ministerstva obchodu na adrese <a href=\"https:\/\/www.dataprivacyframework.gov\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.dataprivacyframework.gov\/<\/a> (v angli\u010dtin\u011b).<\/p><p>Na p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f do jin\u00fdch t\u0159et\u00edch zem\u00ed se vztahuj\u00ed vhodn\u00e1 bezpe\u010dnostn\u00ed opat\u0159en\u00ed, zejm\u00e9na standardn\u00ed smluvn\u00ed dolo\u017eky, v\u00fdslovn\u00fd souhlas nebo z\u00e1konem vy\u017eadovan\u00e9 p\u0159ed\u00e1v\u00e1n\u00ed. Informace o p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f do t\u0159et\u00edch zem\u00ed a platn\u00fdch rozhodnut\u00edch o odpov\u00eddaj\u00edc\u00ed ochran\u011b naleznete v informac\u00edch poskytovan\u00fdch Komis\u00ed EU: <a href=\"https:\/\/commission.europa.eu\/law\/law-topic\/data-protection\/international-dimension-data-protection_en?prefLang=de\" target=\"_blank\" rel=\"noopener\">https:\/\/commission.europa.eu\/law\/law-topic\/data-protection\/international-dimension-data-protection_en?prefLang=de.<\/a><\/p><h2 id=\"m12\">Obecn\u00e9 informace o ukl\u00e1d\u00e1n\u00ed a maz\u00e1n\u00ed dat<\/h2><p>Osobn\u00ed \u00fadaje, kter\u00e9 zpracov\u00e1v\u00e1me v souladu se z\u00e1konn\u00fdmi ustanoven\u00edmi, vyma\u017eeme, jakmile jsou odvol\u00e1ny p\u0159\u00edslu\u0161n\u00e9 souhlasy nebo neexistuje \u017e\u00e1dn\u00fd dal\u0161\u00ed pr\u00e1vn\u00ed z\u00e1klad pro zpracov\u00e1n\u00ed. To se t\u00fdk\u00e1 p\u0159\u00edpad\u016f, kdy p\u016fvodn\u00ed \u00fa\u010del zpracov\u00e1n\u00ed ji\u017e neplat\u00ed nebo \u00fadaje ji\u017e nejsou pot\u0159ebn\u00e9. V\u00fdjimky z tohoto pravidla existuj\u00ed, pokud pr\u00e1vn\u00ed povinnosti nebo zvl\u00e1\u0161tn\u00ed z\u00e1jmy vy\u017eaduj\u00ed del\u0161\u00ed uchov\u00e1v\u00e1n\u00ed nebo archivaci \u00fadaj\u016f.<\/p><p>Zejm\u00e9na \u00fadaje, kter\u00e9 mus\u00ed b\u00fdt uchov\u00e1v\u00e1ny z d\u016fvod\u016f obchodn\u00edho nebo da\u0148ov\u00e9ho pr\u00e1va nebo jejich\u017e uchov\u00e1v\u00e1n\u00ed je nezbytn\u00e9 pro soudn\u00ed st\u00edh\u00e1n\u00ed nebo ochranu pr\u00e1v jin\u00fdch fyzick\u00fdch nebo pr\u00e1vnick\u00fdch osob, mus\u00ed b\u00fdt odpov\u00eddaj\u00edc\u00edm zp\u016fsobem archivov\u00e1ny.<\/p><p>Na\u0161e informace o ochran\u011b osobn\u00edch \u00fadaj\u016f obsahuj\u00ed dal\u0161\u00ed informace o uchov\u00e1v\u00e1n\u00ed a vymaz\u00e1v\u00e1n\u00ed \u00fadaj\u016f, kter\u00e9 se vztahuj\u00ed konkr\u00e9tn\u011b na ur\u010dit\u00e9 operace zpracov\u00e1n\u00ed.<\/p><p>Pokud je u data uvedeno v\u00edce ne\u017e jedno obdob\u00ed uchov\u00e1v\u00e1n\u00ed nebo obdob\u00ed v\u00fdmazu, je v\u017edy rozhoduj\u00edc\u00ed nejdel\u0161\u00ed obdob\u00ed. \u00dadaje, kter\u00e9 ji\u017e nejsou uchov\u00e1v\u00e1ny k p\u016fvodn\u011b zam\u00fd\u0161len\u00e9mu \u00fa\u010delu, ale z d\u016fvodu z\u00e1konn\u00fdch po\u017eadavk\u016f nebo jin\u00fdch d\u016fvod\u016f, zpracov\u00e1v\u00e1me pouze z d\u016fvod\u016f, kter\u00e9 od\u016fvod\u0148uj\u00ed jejich uchov\u00e1v\u00e1n\u00ed.<\/p><p>Uchov\u00e1v\u00e1n\u00ed a vymaz\u00e1n\u00ed \u00fadaj\u016f: Pro ukl\u00e1d\u00e1n\u00ed a archivaci \u00fadaj\u016f plat\u00ed v souladu s n\u011bmeck\u00fdmi pr\u00e1vn\u00edmi p\u0159edpisy n\u00e1sleduj\u00edc\u00ed obecn\u00e9 lh\u016fty:<\/p><ul><li>10 let - Doba uchov\u00e1v\u00e1n\u00ed \u00fa\u010detn\u00edch knih a z\u00e1znam\u016f, ro\u010dn\u00ed \u00fa\u010detn\u00ed z\u00e1v\u011brky, inventurn\u00edch soupis\u016f, zpr\u00e1v o hospoda\u0159en\u00ed, zahajovac\u00ed rozvahy a pracovn\u00edch pokyn\u016f a dal\u0161\u00edch organiza\u010dn\u00edch dokument\u016f pot\u0159ebn\u00fdch k jejich pochopen\u00ed (\u00a7 147 odst. 1 \u010d. 1 ve spojen\u00ed s odst. 3 Zo\u00da, \u00a7 14b odst. 2 Zo\u00da). 3 AO, \u00a7 14b odst. 1 UStG, \u00a7 257 odst. 1 \u010d. 1 i.v.m. odst. 4 HGB).<\/li><li>8 let - \u00da\u010detn\u00ed doklady, jako jsou faktury a v\u00fddajov\u00e9 doklady (\u00a7 147 odst. 1 \u010d. 4 a 4a ve spojen\u00ed s odst. 3 v\u011bta 1 AO a \u00a7 257 odst. 1 \u010d. 4 ve spojen\u00ed s ust. 4 obchodn\u00edho z\u00e1kon\u00edku).<\/li><li>6 let - Ostatn\u00ed obchodn\u00ed doklady: p\u0159ijat\u00e9 obchodn\u00ed nebo slu\u017eebn\u00ed dopisy, reprodukce odeslan\u00fdch obchodn\u00edch nebo slu\u017eebn\u00edch dopis\u016f, ostatn\u00ed doklady, pokud jsou relevantn\u00ed pro zdan\u011bn\u00ed, nap\u0159. \u010dasov\u00e9 v\u00fdkazy, podnikov\u00e9 \u00fa\u010detn\u00ed v\u00fdkazy, kalkula\u010dn\u00ed doklady, ceniny, ale tak\u00e9 mzdov\u00e9 \u00fa\u010detn\u00ed doklady, pokud ji\u017e nejsou \u00fa\u010detn\u00edmi doklady a pokladn\u00ed doklady (\u00a7 147 odst. 1 \u010d. 2, 3, 5 ve spojen\u00ed s odst. 3 A\u0158). Odst. 3 AO, \u00a7 257 odst. 1 \u010d. 2 a 3 ve spojen\u00ed s odst. 4 obchodn\u00edho z\u00e1kon\u00edku).<\/li><li>3 roky - \u00dadaje pot\u0159ebn\u00e9 k posouzen\u00ed potenci\u00e1ln\u00edch n\u00e1rok\u016f na z\u00e1ruku a n\u00e1hradu \u0161kody nebo podobn\u00fdch smluvn\u00edch n\u00e1rok\u016f a pr\u00e1v a ke zpracov\u00e1n\u00ed souvisej\u00edc\u00edch dotaz\u016f na z\u00e1klad\u011b p\u0159edchoz\u00edch obchodn\u00edch zku\u0161enost\u00ed a standardn\u00ed pr\u016fmyslov\u00e9 praxe budou uchov\u00e1v\u00e1ny po dobu b\u011b\u017en\u00e9 z\u00e1konn\u00e9 proml\u010dec\u00ed lh\u016fty t\u0159\u00ed let (\u00a7 195, 199 BGB).<\/li><\/ul><p>Za\u010d\u00e1tek obdob\u00ed na konci roku: Pokud obdob\u00ed v\u00fdslovn\u011b neza\u010d\u00edn\u00e1 konkr\u00e9tn\u00edm datem a trv\u00e1 alespo\u0148 jeden rok, za\u010d\u00edn\u00e1 automaticky na konci kalend\u00e1\u0159n\u00edho roku, v n\u011bm\u017e do\u0161lo k ud\u00e1losti, kter\u00e1 obdob\u00ed vyvolala. V p\u0159\u00edpad\u011b trvaj\u00edc\u00edch smluvn\u00edch vztah\u016f, v jejich\u017e r\u00e1mci jsou \u00fadaje uchov\u00e1v\u00e1ny, je ud\u00e1lost\u00ed, kter\u00e1 lh\u016ftu spou\u0161t\u00ed, datum, kdy nabude \u00fa\u010dinnosti zru\u0161en\u00ed nebo jin\u00e9 ukon\u010den\u00ed pr\u00e1vn\u00edho vztahu.<\/p><h2 id=\"m10\">Pr\u00e1va subjekt\u016f \u00fadaj\u016f<\/h2><p>Pr\u00e1va subjekt\u016f \u00fadaj\u016f podle GDPR: Jako subjekt \u00fadaj\u016f m\u00e1te podle GDPR r\u016fzn\u00e1 pr\u00e1va, kter\u00e1 vypl\u00fdvaj\u00ed zejm\u00e9na z \u010dl. 15 a\u017e 21 GDPR:<\/p><ul><li><strong>Pr\u00e1vo vzn\u00e9st n\u00e1mitku: Z d\u016fvod\u016f t\u00fdkaj\u00edc\u00edch se va\u0161\u00ed konkr\u00e9tn\u00ed situace m\u00e1te pr\u00e1vo kdykoli vzn\u00e9st n\u00e1mitku proti zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed a kter\u00e9 je zalo\u017eeno na \u010dl. 6 odst. 1 p\u00edsm. e) nebo f) GDPR, v\u010detn\u011b profilov\u00e1n\u00ed zalo\u017een\u00e9ho na t\u011bchto ustanoven\u00edch. Pokud jsou osobn\u00ed \u00fadaje, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed, zpracov\u00e1v\u00e1ny pro \u00fa\u010dely p\u0159\u00edm\u00e9ho marketingu, m\u00e1te pr\u00e1vo kdykoli vzn\u00e9st n\u00e1mitku proti zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed, pro \u00fa\u010dely takov\u00e9ho marketingu, co\u017e zahrnuje i profilov\u00e1n\u00ed, pokud s takov\u00fdm p\u0159\u00edm\u00fdm marketingem souvis\u00ed.<\/strong><\/li><li><strong>Pr\u00e1vo odvolat souhlas:<\/strong> M\u00e1te pr\u00e1vo sv\u016fj souhlas kdykoli odvolat.<\/li><li><strong>Pr\u00e1vo na informace:<\/strong> M\u00e1te pr\u00e1vo po\u017e\u00e1dat o potvrzen\u00ed, zda jsou dan\u00e9 \u00fadaje zpracov\u00e1v\u00e1ny, a vy\u017e\u00e1dat si informace o t\u011bchto \u00fadaj\u00edch, jako\u017e i dal\u0161\u00ed informace a kopii \u00fadaj\u016f v souladu s pr\u00e1vn\u00edmi po\u017eadavky.<\/li><li><strong>Pr\u00e1vo na opravu:<\/strong> V souladu s pr\u00e1vn\u00edmi p\u0159edpisy m\u00e1te pr\u00e1vo po\u017e\u00e1dat o dopln\u011bn\u00ed \u00fadaj\u016f, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed, nebo o opravu nespr\u00e1vn\u00fdch \u00fadaj\u016f, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed.<\/li><li><strong>Pr\u00e1vo na zru\u0161en\u00ed a omezen\u00ed zpracov\u00e1n\u00ed:<\/strong> V souladu s pr\u00e1vn\u00edmi po\u017eadavky m\u00e1te pr\u00e1vo po\u017eadovat, aby \u00fadaje, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed, byly okam\u017eit\u011b vymaz\u00e1ny, p\u0159\u00edpadn\u011b po\u017eadovat, aby bylo zpracov\u00e1n\u00ed \u00fadaj\u016f omezeno v souladu s pr\u00e1vn\u00edmi po\u017eadavky.<\/li><li><strong>Pr\u00e1vo na p\u0159enositelnost \u00fadaj\u016f:<\/strong> M\u00e1te pr\u00e1vo z\u00edskat \u00fadaje, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed a kter\u00e9 jste n\u00e1m poskytli, ve strukturovan\u00e9m, b\u011b\u017en\u011b pou\u017e\u00edvan\u00e9m a strojov\u011b \u010diteln\u00e9m form\u00e1tu v souladu s pr\u00e1vn\u00edmi po\u017eadavky nebo po\u017e\u00e1dat o jejich p\u0159ed\u00e1n\u00ed jin\u00e9mu spr\u00e1vci.<\/li><li><strong>St\u00ed\u017enost u dozorov\u00e9ho \u00fa\u0159adu:<\/strong> V souladu se z\u00e1konn\u00fdmi ustanoven\u00edmi a ani\u017e jsou dot\u010deny jak\u00e9koli jin\u00e9 spr\u00e1vn\u00ed nebo soudn\u00ed opravn\u00e9 prost\u0159edky, m\u00e1te rovn\u011b\u017e pr\u00e1vo podat st\u00ed\u017enost u dozorov\u00e9ho \u00fa\u0159adu pro ochranu osobn\u00edch \u00fadaj\u016f, zejm\u00e9na u dozorov\u00e9ho \u00fa\u0159adu v \u010dlensk\u00e9m st\u00e1t\u011b, ve kter\u00e9m m\u00e1te obvykl\u00e9 bydli\u0161t\u011b, u dozorov\u00e9ho \u00fa\u0159adu v m\u00edst\u011b va\u0161eho pracovi\u0161t\u011b nebo v m\u00edst\u011b \u00fadajn\u00e9ho poru\u0161en\u00ed, pokud se domn\u00edv\u00e1te, \u017ee zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, kter\u00e9 se v\u00e1s t\u00fdkaj\u00ed, poru\u0161uje GDPR.<\/li><\/ul><h2 id=\"m317\">Obchodn\u00ed slu\u017eby<\/h2><p>Zpracov\u00e1v\u00e1me \u00fadaje na\u0161ich smluvn\u00edch a obchodn\u00edch partner\u016f, nap\u0159. z\u00e1kazn\u00edk\u016f a z\u00e1jemc\u016f (d\u00e1le spole\u010dn\u011b jen \"smluvn\u00ed partne\u0159i\"), v r\u00e1mci smluvn\u00edch a srovnateln\u00fdch pr\u00e1vn\u00edch vztah\u016f a souvisej\u00edc\u00edch opat\u0159en\u00ed a s ohledem na komunikaci se smluvn\u00edmi partnery (nebo p\u0159edsmluvn\u00ed komunikaci), nap\u0159\u00edklad za \u00fa\u010delem odpov\u011bdi na dotazy.<\/p><p>Tyto \u00fadaje pou\u017e\u00edv\u00e1me k pln\u011bn\u00ed na\u0161ich smluvn\u00edch z\u00e1vazk\u016f. Mezi n\u011b pat\u0159\u00ed zejm\u00e9na povinnosti poskytovat sjednan\u00e9 slu\u017eby, p\u0159\u00edpadn\u00e9 povinnosti aktualizace a n\u00e1pravn\u00e9 prost\u0159edky v p\u0159\u00edpad\u011b z\u00e1ru\u010dn\u00edch a jin\u00fdch poruch slu\u017eeb. Krom\u011b toho \u00fadaje pou\u017e\u00edv\u00e1me k zaji\u0161t\u011bn\u00ed na\u0161ich pr\u00e1v a pro \u00fa\u010dely administrativn\u00edch \u00fakon\u016f spojen\u00fdch s t\u011bmito z\u00e1vazky a organizac\u00ed spole\u010dnosti. \u00dadaje zpracov\u00e1v\u00e1me tak\u00e9 na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f, a to jak v r\u00e1mci \u0159\u00e1dn\u00e9ho a efektivn\u00edho \u0159\u00edzen\u00ed na\u0161\u00ed spole\u010dnosti, tak v r\u00e1mci bezpe\u010dnostn\u00edch opat\u0159en\u00ed na ochranu na\u0161ich smluvn\u00edch partner\u016f a na\u0161\u00ed obchodn\u00ed \u010dinnosti p\u0159ed zneu\u017eit\u00edm, ohro\u017een\u00edm jejich \u00fadaj\u016f, tajemstv\u00ed, informac\u00ed a pr\u00e1v (nap\u0159. zapojen\u00ed telekomunika\u010dn\u00edch, dopravn\u00edch a jin\u00fdch pomocn\u00fdch slu\u017eeb, jako\u017e i subdodavatel\u016f, bank, da\u0148ov\u00fdch a pr\u00e1vn\u00edch poradc\u016f, poskytovatel\u016f platebn\u00edch slu\u017eeb nebo finan\u010dn\u00edch \u00fa\u0159ad\u016f). V r\u00e1mci platn\u00fdch pr\u00e1vn\u00edch p\u0159edpis\u016f p\u0159ed\u00e1v\u00e1me \u00fadaje smluvn\u00edch partner\u016f t\u0159et\u00edm stran\u00e1m pouze v rozsahu, kter\u00fd je nezbytn\u00fd pro v\u00fd\u0161e uveden\u00e9 \u00fa\u010dely nebo pro pln\u011bn\u00ed z\u00e1konn\u00fdch povinnost\u00ed. O dal\u0161\u00edch form\u00e1ch zpracov\u00e1n\u00ed, nap\u0159\u00edklad pro marketingov\u00e9 \u00fa\u010dely, budou smluvn\u00ed partne\u0159i informov\u00e1ni v r\u00e1mci t\u011bchto z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f.<\/p><p>Smluvn\u00ed partnery informujeme o tom, kter\u00e9 \u00fadaje jsou pro v\u00fd\u0161e uveden\u00e9 \u00fa\u010dely vy\u017eadov\u00e1ny, a to p\u0159ed nebo b\u011bhem shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f, nap\u0159. v online formul\u00e1\u0159\u00edch, prost\u0159ednictv\u00edm zvl\u00e1\u0161tn\u00edho ozna\u010den\u00ed (nap\u0159. barvy) nebo symbol\u016f (nap\u0159. hv\u011bzdi\u010dky nebo podobn\u00e9 symboly) nebo osobn\u011b.<\/p><p>\u00dadaje vyma\u017eeme po uplynut\u00ed z\u00e1konn\u00fdch z\u00e1ru\u010dn\u00edch a srovnateln\u00fdch povinnost\u00ed, tj. zpravidla po \u010dty\u0159ech letech, pokud nejsou \u00fadaje ulo\u017eeny v z\u00e1kaznick\u00e9m \u00fa\u010dtu, nap\u0159. po dobu, po kterou mus\u00ed b\u00fdt uchov\u00e1v\u00e1ny z pr\u00e1vn\u00edch d\u016fvod\u016f archivace (nap\u0159. pro da\u0148ov\u00e9 \u00fa\u010dely, zpravidla deset let). \u00dadaje, kter\u00e9 n\u00e1m smluvn\u00ed partner sd\u011blil v r\u00e1mci zak\u00e1zky, vyma\u017eeme v souladu se specifikac\u00ed a zpravidla po skon\u010den\u00ed zak\u00e1zky.<\/p><ul class=\"m-elements\"><li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong> invent\u00e1rn\u00ed \u00fadaje (nap\u0159. jm\u00e9no a p\u0159\u00edjmen\u00ed, adresa bydli\u0161t\u011b, kontaktn\u00ed \u00fadaje, \u010d\u00edslo z\u00e1kazn\u00edka atd.); platebn\u00ed \u00fadaje (nap\u0159. bankovn\u00ed \u00fadaje, faktury, historie plateb); kontaktn\u00ed \u00fadaje (nap\u0159. po\u0161tovn\u00ed a e-mailov\u00e1 adresa nebo telefonn\u00ed \u010d\u00edslo); smluvn\u00ed \u00fadaje (nap\u0159. p\u0159edm\u011bt smlouvy, term\u00edn, kategorie z\u00e1kazn\u00edka); lokaliza\u010dn\u00ed \u00fadaje (informace o zem\u011bpisn\u00e9 poloze za\u0159\u00edzen\u00ed nebo osoby); obsahov\u00e9 \u00fadaje (nap\u0159. textov\u00e9 nebo obrazov\u00e9 zpr\u00e1vy a p\u0159\u00edsp\u011bvky a informace o nich, jako nap\u0159. p\u0159edm\u011bt smlouvy, term\u00edn, kategorie z\u00e1kazn\u00edka); \u00fadaje o poloze (informace o zem\u011bpisn\u00e9 poloze za\u0159\u00edzen\u00ed nebo osoby); \u00fadaje o obsahu (nap\u0159. textov\u00e9 nebo obrazov\u00e9 zpr\u00e1vy a p\u0159\u00edsp\u011bvky a informace o nich, jako jsou informace o autorstv\u00ed nebo dob\u011b vytvo\u0159en\u00ed); obrazov\u00e9 a\/nebo videoz\u00e1znamy (nap\u0159. fotografie nebo videoz\u00e1znamy osoby). Zvukov\u00e9 z\u00e1znamy.<\/li><li><strong>Dot\u010den\u00e9 osoby:<\/strong> P\u0159\u00edjemci slu\u017eeb a klienti; zainteresovan\u00e9 strany. Obchodn\u00ed a smluvn\u00ed partne\u0159i.<\/li><li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> Poskytov\u00e1n\u00ed smluvn\u00edch slu\u017eeb a pln\u011bn\u00ed smluvn\u00edch z\u00e1vazk\u016f; komunikace; kancel\u00e1\u0159sk\u00e9 a organiza\u010dn\u00ed postupy; organiza\u010dn\u00ed a administrativn\u00ed postupy. Obchodn\u00ed procesy a postupy \u0159\u00edzen\u00ed podniku.<\/li><li><strong>Ukl\u00e1d\u00e1n\u00ed a maz\u00e1n\u00ed:<\/strong> Vymaz\u00e1n\u00ed v souladu s informacemi uveden\u00fdmi v \u010d\u00e1sti \"Obecn\u00e9 informace o ukl\u00e1d\u00e1n\u00ed a vymaz\u00e1v\u00e1n\u00ed \u00fadaj\u016f\".<\/li><li class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. b) GDPR); Pr\u00e1vn\u00ed povinnost (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. c) GDPR). Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR).<\/li><\/ul><p><strong>Dal\u0161\u00ed informace o operac\u00edch, postupech a slu\u017eb\u00e1ch zpracov\u00e1n\u00ed:<\/strong><\/p><ul class=\"m-elements\"><li><strong>\u0158\u00edzen\u00ed ud\u00e1lost\u00ed: <\/strong>Zpracov\u00e1v\u00e1me \u00fadaje \u00fa\u010dastn\u00edk\u016f n\u00e1mi nab\u00edzen\u00fdch nebo organizovan\u00fdch akc\u00ed, akc\u00ed a podobn\u00fdch aktivit (d\u00e1le jednotn\u011b jen \"\u00fa\u010dastn\u00edci\" a \"akce\"), abychom jim umo\u017enili \u00fa\u010dastnit se akc\u00ed a vyu\u017e\u00edvat slu\u017eeb nebo propaga\u010dn\u00edch akc\u00ed spojen\u00fdch s \u00fa\u010dast\u00ed.<p>Pokud v t\u00e9to souvislosti zpracov\u00e1v\u00e1me \u00fadaje t\u00fdkaj\u00edc\u00ed se zdrav\u00ed, n\u00e1bo\u017eensk\u00e9, politick\u00e9 nebo jin\u00e9 zvl\u00e1\u0161tn\u00ed kategorie \u00fadaj\u016f, d\u011bje se tak v r\u00e1mci propagace (nap\u0159. pro tematick\u00e9 akce nebo pro zdravotn\u00ed p\u00e9\u010di, bezpe\u010dnost nebo se souhlasem subjekt\u016f \u00fadaj\u016f).<\/p><p>Po\u017eadovan\u00e9 informace jsou takto ozna\u010deny v souvislosti s uzav\u0159en\u00edm smlouvy, objedn\u00e1vky nebo srovnateln\u00e9 smlouvy a zahrnuj\u00ed informace pot\u0159ebn\u00e9 pro poskytov\u00e1n\u00ed slu\u017eeb a fakturaci, jako\u017e i kontaktn\u00ed \u00fadaje pro p\u0159\u00edpadn\u00e9 konzultace. Pokud z\u00edsk\u00e1me p\u0159\u00edstup k informac\u00edm od koncov\u00fdch z\u00e1kazn\u00edk\u016f, zam\u011bstnanc\u016f nebo jin\u00fdch osob, zpracov\u00e1v\u00e1me je v souladu s pr\u00e1vn\u00edmi a smluvn\u00edmi po\u017eadavky; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. b) GDPR).<\/span><\/p><\/li><li><strong>Fotografov\u00e1n\u00ed: <\/strong>Zpracov\u00e1n\u00ed v kontextu fotografie zahrnuje v\u00fdb\u011br, po\u0159\u00edzen\u00ed nebo objedn\u00e1n\u00ed po\u017eadovan\u00fdch d\u011bl, obrazov\u00fdch a video z\u00e1znam\u016f nebo souvisej\u00edc\u00edch slu\u017eeb, jako\u017e i souvisej\u00edc\u00ed \u010dinnosti, platby, dod\u00e1vky a pln\u011bn\u00ed. Pat\u0159\u00ed sem zaznamen\u00e1v\u00e1n\u00ed rozpoznateln\u00fdch sn\u00edmk\u016f osob, doprovodn\u00fdch okolnost\u00ed a v p\u0159\u00edpad\u011b videoz\u00e1znam\u016f i pohybliv\u00fdch obr\u00e1zk\u016f a zvuku. V p\u0159\u00edpad\u011b pot\u0159eby m\u016f\u017ee b\u00fdt zaznamen\u00e1no a zpracov\u00e1no tak\u00e9 m\u00edsto a \u010das po\u0159\u00edzen\u00ed z\u00e1znamu. Informace, kter\u00e9 jsou pot\u0159ebn\u00e9 pro uzav\u0159en\u00ed objedn\u00e1vek nebo podobn\u00fdch smluv, jsou takto ozna\u010deny. Pat\u0159\u00ed sem informace pot\u0159ebn\u00e9 pro doru\u010den\u00ed a fakturaci, jako\u017e i kontaktn\u00ed \u00fadaje pro p\u0159\u00edpadn\u00e9 dotazy; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. b) GDPR), opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR).<\/span><\/li><\/ul><h2 id=\"m225\">Poskytov\u00e1n\u00ed online nab\u00eddky a webhostingu<\/h2><p>\u00dadaje u\u017eivatel\u016f zpracov\u00e1v\u00e1me, abychom jim mohli poskytovat na\u0161e online slu\u017eby. Za t\u00edmto \u00fa\u010delem zpracov\u00e1v\u00e1me IP adresu u\u017eivatele, kter\u00e1 je nezbytn\u00e1 pro p\u0159enos obsahu a funkc\u00ed na\u0161ich online slu\u017eeb do prohl\u00ed\u017ee\u010de nebo koncov\u00e9ho za\u0159\u00edzen\u00ed u\u017eivatele.<\/p><ul class=\"m-elements\"><li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong> \u00dadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. zobrazen\u00ed str\u00e1nek a d\u00e9lka pobytu, cesty kliknut\u00ed, intenzita a \u010detnost pou\u017e\u00edv\u00e1n\u00ed, typy za\u0159\u00edzen\u00ed a pou\u017e\u00edvan\u00e9 opera\u010dn\u00ed syst\u00e9my, interakce s obsahem a funkcemi); meta, komunika\u010dn\u00ed a procesn\u00ed \u00fadaje (nap\u0159. IP adresy, \u010dasov\u00e9 \u00fadaje, identifika\u010dn\u00ed \u010d\u00edsla, z\u00fa\u010dastn\u011bn\u00e9 osoby). Logovac\u00ed \u00fadaje (nap\u0159. logovac\u00ed soubory t\u00fdkaj\u00edc\u00ed se p\u0159ihla\u0161ov\u00e1n\u00ed nebo na\u010d\u00edt\u00e1n\u00ed dat \u010di p\u0159\u00edstupov\u00fdch \u010das\u016f).<\/li><li><strong>Dot\u010den\u00e9 osoby:<\/strong> U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb).<\/li><li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> Poskytov\u00e1n\u00ed na\u0161ich online slu\u017eeb a u\u017eivatelsk\u00e1 p\u0159\u00edv\u011btivost; infrastruktura informa\u010dn\u00edch technologi\u00ed (provoz a poskytov\u00e1n\u00ed informa\u010dn\u00edch syst\u00e9m\u016f a technick\u00fdch za\u0159\u00edzen\u00ed (po\u010d\u00edta\u010de, servery atd.)). Bezpe\u010dnostn\u00ed opat\u0159en\u00ed.<\/li><li><strong>Ukl\u00e1d\u00e1n\u00ed a maz\u00e1n\u00ed:<\/strong> Vymaz\u00e1n\u00ed v souladu s informacemi uveden\u00fdmi v \u010d\u00e1sti \"Obecn\u00e9 informace o ukl\u00e1d\u00e1n\u00ed a vymaz\u00e1v\u00e1n\u00ed \u00fadaj\u016f\".<\/li><li class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR).<\/li><\/ul><p><strong>Dal\u0161\u00ed informace o operac\u00edch, postupech a slu\u017eb\u00e1ch zpracov\u00e1n\u00ed:<\/strong><\/p><ul class=\"m-elements\"><li><strong>Poskytov\u00e1n\u00ed online slu\u017eeb na pronajat\u00e9m \u00falo\u017en\u00e9m prostoru: <\/strong>K poskytov\u00e1n\u00ed na\u0161ich online slu\u017eeb vyu\u017e\u00edv\u00e1me \u00falo\u017en\u00fd prostor, v\u00fdpo\u010detn\u00ed kapacitu a software, kter\u00e9 si pronaj\u00edm\u00e1me nebo jinak z\u00edsk\u00e1v\u00e1me od p\u0159\u00edslu\u0161n\u00e9ho poskytovatele server\u016f (zn\u00e1m\u00e9ho tak\u00e9 jako \"webhosting\"); <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR).<\/span><\/li><li><strong>Shroma\u017e\u010fov\u00e1n\u00ed p\u0159\u00edstupov\u00fdch \u00fadaj\u016f a soubor\u016f protokolu: <\/strong>P\u0159\u00edstup k na\u0161\u00ed online nab\u00eddce je zaznamen\u00e1v\u00e1n formou tzv. \"log soubor\u016f serveru\". Soubory protokolu serveru mohou obsahovat adresu a n\u00e1zev webov\u00fdch str\u00e1nek a soubor\u016f, ke kter\u00fdm se p\u0159istupuje, datum a \u010das p\u0159\u00edstupu, mno\u017estv\u00ed p\u0159enesen\u00fdch dat, ozn\u00e1men\u00ed o \u00fasp\u011b\u0161n\u00e9m p\u0159\u00edstupu, typ a verzi prohl\u00ed\u017ee\u010de, opera\u010dn\u00ed syst\u00e9m u\u017eivatele, URL odkazu (d\u0159\u00edve nav\u0161t\u00edven\u00e1 str\u00e1nka) a zpravidla tak\u00e9 IP adresy a poskytovatele, kter\u00fd \u017e\u00e1dost podal. Soubory protokol\u016f server\u016f mohou b\u00fdt pou\u017eity pro bezpe\u010dnostn\u00ed \u00fa\u010dely, nap\u0159. k zamezen\u00ed p\u0159et\u00ed\u017een\u00ed server\u016f (zejm\u00e9na v p\u0159\u00edpad\u011b zneu\u017eit\u00ed, tzv. DDoS \u00fatok\u016f), a tak\u00e9 k zaji\u0161t\u011bn\u00ed vyt\u00ed\u017een\u00ed server\u016f a jejich stability; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR). <\/span><strong>Vymaz\u00e1n\u00ed dat:<\/strong> Informace ze soubor\u016f protokolu se ukl\u00e1daj\u00ed maxim\u00e1ln\u011b po dobu 30 dn\u016f a pot\u00e9 se odstran\u00ed nebo anonymizuj\u00ed. \u00dadaje, jejich\u017e dal\u0161\u00ed uchov\u00e1v\u00e1n\u00ed je nutn\u00e9 pro \u00fa\u010dely dokazov\u00e1n\u00ed, jsou z vymaz\u00e1n\u00ed vylou\u010deny a\u017e do kone\u010dn\u00e9ho objasn\u011bn\u00ed p\u0159\u00edslu\u0161n\u00e9ho incidentu.<\/li><li><strong>webgo: <\/strong>Slu\u017eby v oblasti poskytov\u00e1n\u00ed infrastruktury informa\u010dn\u00edch technologi\u00ed a souvisej\u00edc\u00edch slu\u017eeb (nap\u0159. \u00falo\u017en\u00fd prostor a\/nebo v\u00fdpo\u010detn\u00ed kapacita); <strong>Poskytovatel slu\u017eeb:<\/strong> webgo GmbH, Wandsbeker Zollstr. 95, 22041 Hamburg, N\u011bmecko; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR); <\/span><strong>Webov\u00e9 str\u00e1nky:<\/strong> <a href=\"https:\/\/www.webgo.de\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.webgo.de\/<\/a>. <strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/www.webgo.de\/datenschutz\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.webgo.de\/datenschutz\/<\/a>.<\/li><li><strong>KeyCDN: <\/strong>S\u00ed\u0165 pro doru\u010dov\u00e1n\u00ed obsahu (CDN) - slu\u017eba, s jej\u00ed\u017e pomoc\u00ed lze obsah online nab\u00eddky, zejm\u00e9na velk\u00e9 medi\u00e1ln\u00ed soubory, jako je grafika nebo programov\u00e9 skripty, doru\u010dit rychleji a bezpe\u010dn\u011bji pomoc\u00ed region\u00e1ln\u011b distribuovan\u00fdch server\u016f p\u0159ipojen\u00fdch p\u0159es internet; <strong>Poskytovatel slu\u017eeb:<\/strong> proinity LLC, Reichenauweg 1, 8272 Ermatingen, \u0160v\u00fdcarsko; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR); <\/span><strong>Webov\u00e9 str\u00e1nky:<\/strong> <a href=\"https:\/\/www.keycdn.com\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.keycdn.com\/<\/a>; <strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/www.keycdn.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/www.keycdn.com\/privacy<\/a>. <strong>Dal\u0161\u00ed informace:<\/strong> <a href=\"https:\/\/www.keycdn.com\/gdpr\" target=\"_blank\" rel=\"noopener\">https:\/\/www.keycdn.com\/gdpr<\/a>.<\/li><\/ul><h2 id=\"m134\">Pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie<\/h2><p>Pojem \"cookies\" ozna\u010duje funkce, kter\u00e9 ukl\u00e1daj\u00ed informace do koncov\u00fdch za\u0159\u00edzen\u00ed u\u017eivatel\u016f a \u010dtou je z nich. Soubory cookie mohou b\u00fdt tak\u00e9 pou\u017e\u00edv\u00e1ny k r\u016fzn\u00fdm \u00fa\u010del\u016fm, nap\u0159\u00edklad k zaji\u0161t\u011bn\u00ed funk\u010dnosti, bezpe\u010dnosti a pohodl\u00ed online nab\u00eddek a k vytv\u00e1\u0159en\u00ed anal\u00fdz tok\u016f n\u00e1v\u0161t\u011bvn\u00edk\u016f. Soubory cookie pou\u017e\u00edv\u00e1me v souladu se z\u00e1konn\u00fdmi ustanoven\u00edmi. V p\u0159\u00edpad\u011b pot\u0159eby z\u00edsk\u00e1v\u00e1me p\u0159edem souhlas u\u017eivatele. Pokud souhlas nen\u00ed nutn\u00fd, spol\u00e9h\u00e1me se na na\u0161e opr\u00e1vn\u011bn\u00e9 z\u00e1jmy. To plat\u00ed, pokud je ukl\u00e1d\u00e1n\u00ed a \u010dten\u00ed informac\u00ed nezbytn\u00e9 k tomu, abychom mohli poskytovat v\u00fdslovn\u011b po\u017eadovan\u00fd obsah a funkce. To zahrnuje nap\u0159\u00edklad ukl\u00e1d\u00e1n\u00ed nastaven\u00ed a zaji\u0161t\u011bn\u00ed funk\u010dnosti a bezpe\u010dnosti na\u0161\u00ed online nab\u00eddky. Souhlas lze kdykoli odvolat. Poskytujeme jasn\u00e9 informace o rozsahu a o tom, kter\u00e9 soubory cookie jsou pou\u017e\u00edv\u00e1ny.<\/p><p><strong>Informace o pr\u00e1vn\u00edm z\u00e1kladu ochrany \u00fadaj\u016f: <\/strong>Zda zpracov\u00e1v\u00e1me osobn\u00ed \u00fadaje pomoc\u00ed soubor\u016f cookie, z\u00e1vis\u00ed na souhlasu. Pokud byl souhlas ud\u011blen, slou\u017e\u00ed jako pr\u00e1vn\u00ed z\u00e1klad. Bez souhlasu se spol\u00e9h\u00e1me na na\u0161e opr\u00e1vn\u011bn\u00e9 z\u00e1jmy, kter\u00e9 jsou vysv\u011btleny v\u00fd\u0161e v t\u00e9to \u010d\u00e1sti a v kontextu p\u0159\u00edslu\u0161n\u00fdch slu\u017eeb a postup\u016f.<\/p><p><strong>Doba skladov\u00e1n\u00ed:\u00a0<\/strong>Pokud jde o dobu ulo\u017een\u00ed, rozli\u0161uj\u00ed se n\u00e1sleduj\u00edc\u00ed typy soubor\u016f cookie:<\/p><ul><li><strong>Do\u010dasn\u00e9 soubory cookie (tak\u00e9: soubory cookie relace):<\/strong> Do\u010dasn\u00e9 soubory cookie se vyma\u017eou nejpozd\u011bji pot\u00e9, co u\u017eivatel opust\u00ed online slu\u017ebu a zav\u0159e sv\u00e9 koncov\u00e9 za\u0159\u00edzen\u00ed (nap\u0159. prohl\u00ed\u017ee\u010d nebo mobiln\u00ed aplikaci).<\/li><li><strong>Trval\u00e9 soubory cookie:<\/strong> Trval\u00e9 soubory cookie z\u016fst\u00e1vaj\u00ed ulo\u017eeny i po zav\u0159en\u00ed koncov\u00e9ho za\u0159\u00edzen\u00ed. M\u016f\u017ee b\u00fdt nap\u0159\u00edklad ulo\u017een stav p\u0159ihl\u00e1\u0161en\u00ed a obl\u00edben\u00fd obsah se m\u016f\u017ee zobrazit p\u0159\u00edmo p\u0159i op\u011btovn\u00e9 n\u00e1v\u0161t\u011bv\u011b webov\u00e9 str\u00e1nky. \u00dadaje o u\u017eivatel\u00edch shrom\u00e1\u017ed\u011bn\u00e9 pomoc\u00ed soubor\u016f cookie lze tak\u00e9 pou\u017e\u00edt k m\u011b\u0159en\u00ed dosahu. Pokud u\u017eivatel\u016fm neposkytneme v\u00fdslovn\u00e9 informace o typu a dob\u011b ulo\u017een\u00ed soubor\u016f cookie (nap\u0159. p\u0159i z\u00edsk\u00e1v\u00e1n\u00ed souhlasu), m\u011bli by p\u0159edpokl\u00e1dat, \u017ee jsou trval\u00e9 a \u017ee doba jejich ulo\u017een\u00ed m\u016f\u017ee b\u00fdt a\u017e dva roky.<\/li><\/ul><p><strong>Obecn\u00e9 informace o zru\u0161en\u00ed a n\u00e1mitce (opt-out):\u00a0<\/strong>U\u017eivatel\u00e9 mohou ud\u011blen\u00fd souhlas kdykoli odvolat a tak\u00e9 vzn\u00e9st n\u00e1mitku proti zpracov\u00e1n\u00ed v souladu s pr\u00e1vn\u00edmi po\u017eadavky, a to i prost\u0159ednictv\u00edm nastaven\u00ed ochrany osobn\u00edch \u00fadaj\u016f ve sv\u00e9m prohl\u00ed\u017ee\u010di.<\/p><ul class=\"m-elements\"><li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong> Meta, komunika\u010dn\u00ed a procesn\u00ed \u00fadaje (nap\u0159. IP adresy, \u010dasov\u00e9 \u00fadaje, identifika\u010dn\u00ed \u010d\u00edsla, z\u00fa\u010dastn\u011bn\u00e9 osoby).<\/li><li><strong>Dot\u010den\u00e9 osoby:<\/strong> U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb).<\/li><li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> Poskytov\u00e1n\u00ed na\u0161ich online slu\u017eeb a u\u017eivatelsk\u00e1 p\u0159\u00edv\u011btivost.<\/li><li class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR). Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR).<\/li><\/ul><p><strong>Dal\u0161\u00ed informace o operac\u00edch, postupech a slu\u017eb\u00e1ch zpracov\u00e1n\u00ed:<\/strong><\/p><ul class=\"m-elements\"><li><strong>Zpracov\u00e1n\u00ed \u00fadaj\u016f ze soubor\u016f cookie na z\u00e1klad\u011b souhlasu: <\/strong>Pou\u017e\u00edv\u00e1me \u0159e\u0161en\u00ed pro spr\u00e1vu souhlas\u016f, p\u0159i kter\u00e9m je z\u00edsk\u00e1n souhlas u\u017eivatele s pou\u017e\u00edv\u00e1n\u00edm soubor\u016f cookie nebo s postupy a poskytovateli uveden\u00fdmi v \u0159e\u0161en\u00ed pro spr\u00e1vu souhlas\u016f. Tento postup slou\u017e\u00ed k z\u00edsk\u00e1n\u00ed, zaznamen\u00e1n\u00ed, spr\u00e1v\u011b a odvol\u00e1n\u00ed souhlasu, zejm\u00e9na pokud jde o pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie a srovnateln\u00fdch technologi\u00ed, kter\u00e9 se pou\u017e\u00edvaj\u00ed k ukl\u00e1d\u00e1n\u00ed, \u010dten\u00ed a zpracov\u00e1n\u00ed informac\u00ed na koncov\u00fdch za\u0159\u00edzen\u00edch u\u017eivatel\u016f. V r\u00e1mci tohoto postupu se z\u00edsk\u00e1v\u00e1 souhlas u\u017eivatele s pou\u017e\u00edv\u00e1n\u00edm soubor\u016f cookie a souvisej\u00edc\u00edm zpracov\u00e1n\u00edm informac\u00ed, v\u010detn\u011b konkr\u00e9tn\u00edho zpracov\u00e1n\u00ed a poskytovatel\u016f uveden\u00fdch v postupu spr\u00e1vy souhlas\u016f. U\u017eivatel\u00e9 maj\u00ed rovn\u011b\u017e mo\u017enost sv\u016fj souhlas spravovat a odvolat. Prohl\u00e1\u0161en\u00ed o souhlasu se ukl\u00e1daj\u00ed, aby se p\u0159ede\u0161lo opakovan\u00fdm \u017e\u00e1dostem a aby bylo mo\u017en\u00e9 poskytnout d\u016fkaz o souhlasu v souladu s pr\u00e1vn\u00edmi po\u017eadavky. Ukl\u00e1d\u00e1n\u00ed prob\u00edh\u00e1 na stran\u011b serveru a\/nebo v souboru cookie (tzv. opt-in cookie) nebo pomoc\u00ed srovnateln\u00fdch technologi\u00ed, aby bylo mo\u017en\u00e9 souhlas p\u0159i\u0159adit konkr\u00e9tn\u00edmu u\u017eivateli nebo jeho za\u0159\u00edzen\u00ed. Pokud nejsou k dispozici \u017e\u00e1dn\u00e9 konkr\u00e9tn\u00ed informace o poskytovatel\u00edch slu\u017eeb spr\u00e1vy souhlas\u016f, plat\u00ed n\u00e1sleduj\u00edc\u00ed obecn\u00e9 informace: Souhlas je uchov\u00e1v\u00e1n po dobu a\u017e dvou let. Je vytvo\u0159en pseudonymn\u00ed identifik\u00e1tor u\u017eivatele, kter\u00fd je ulo\u017een spolu s \u010dasem ud\u011blen\u00ed souhlasu, informacemi o rozsahu souhlasu (nap\u0159. p\u0159\u00edslu\u0161n\u00e9 kategorie soubor\u016f cookie a\/nebo poskytovatel\u00e9 slu\u017eeb) a informacemi o pou\u017eit\u00e9m prohl\u00ed\u017ee\u010di, syst\u00e9mu a koncov\u00e9m za\u0159\u00edzen\u00ed; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR).<\/span><\/li><li><strong>Banner Real Cookie: <\/strong>Spr\u00e1va souhlas\u016f: Postupy pro z\u00edsk\u00e1v\u00e1n\u00ed, zaznamen\u00e1v\u00e1n\u00ed, spr\u00e1vu a odvol\u00e1v\u00e1n\u00ed souhlas\u016f, zejm\u00e9na pro pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie a podobn\u00fdch technologi\u00ed pro ukl\u00e1d\u00e1n\u00ed, \u010dten\u00ed a zpracov\u00e1n\u00ed informac\u00ed na koncov\u00fdch za\u0159\u00edzen\u00edch u\u017eivatel\u016f a jejich zpracov\u00e1n\u00ed; <strong>Poskytovatel slu\u017eeb:<\/strong> Prov\u00e1d\u011bn\u00ed na serverech a\/nebo po\u010d\u00edta\u010d\u00edch v r\u00e1mci vlastn\u00ed odpov\u011bdnosti za ochranu \u00fadaj\u016f; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR); <\/span><strong>Webov\u00e9 str\u00e1nky:<\/strong> <a href=\"https:\/\/devowl.io\/de\/wordpress-real-cookie-banner\/\" target=\"_blank\" rel=\"noopener\">https:\/\/devowl.io\/de\/wordpress-real-cookie-banner\/<\/a>. <strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/devowl.io\/de\/datenschutzerklaerung\/\" target=\"_blank\" rel=\"noopener\">https:\/\/devowl.io\/de\/datenschutzerklaerung\/<\/a>.<\/li><\/ul><h2 id=\"m104\">Blogy a publika\u010dn\u00ed m\u00e9dia<\/h2><p>Pou\u017e\u00edv\u00e1me blogy nebo srovnateln\u00e9 prost\u0159edky online komunikace a publikov\u00e1n\u00ed (d\u00e1le jen \"publika\u010dn\u00ed m\u00e9dium\"). \u00dadaje \u010dten\u00e1\u0159\u016f jsou zpracov\u00e1v\u00e1ny pouze pro \u00fa\u010dely publika\u010dn\u00edho m\u00e9dia v rozsahu nezbytn\u00e9m pro jeho prezentaci a komunikaci mezi autory a \u010dten\u00e1\u0159i nebo z bezpe\u010dnostn\u00edch d\u016fvod\u016f. D\u00e1le odkazujeme na informace o zpracov\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f na\u0161eho publika\u010dn\u00edho m\u00e9dia v r\u00e1mci tohoto ozn\u00e1men\u00ed o ochran\u011b osobn\u00edch \u00fadaj\u016f.<\/p><ul class=\"m-elements\"><li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong> Invent\u00e1rn\u00ed \u00fadaje (nap\u0159. jm\u00e9no a p\u0159\u00edjmen\u00ed, adresa bydli\u0161t\u011b, kontaktn\u00ed \u00fadaje, z\u00e1kaznick\u00e9 \u010d\u00edslo atd.); kontaktn\u00ed \u00fadaje (nap\u0159. po\u0161tovn\u00ed a e-mailov\u00e9 adresy nebo telefonn\u00ed \u010d\u00edsla); \u00fadaje o obsahu (nap\u0159. textov\u00e9 nebo vizu\u00e1ln\u00ed zpr\u00e1vy a p\u0159\u00edsp\u011bvky a informace, kter\u00e9 se k nim vztahuj\u00ed, jako jsou informace o autorstv\u00ed nebo dob\u011b vytvo\u0159en\u00ed); \u00fadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. zobrazen\u00ed str\u00e1nek a d\u00e9lka pobytu, cesty kliknut\u00ed, intenzita a frekvence pou\u017e\u00edv\u00e1n\u00ed, typy za\u0159\u00edzen\u00ed a pou\u017e\u00edvan\u00e9 opera\u010dn\u00ed syst\u00e9my, interakce s obsahem a funkcemi). Meta, komunika\u010dn\u00ed a procesn\u00ed \u00fadaje (nap\u0159. adresy IP, \u010dasov\u00e9 \u00fadaje, identifika\u010dn\u00ed \u010d\u00edsla, z\u00fa\u010dastn\u011bn\u00e9 osoby).<\/li><li><strong>Dot\u010den\u00e9 osoby:<\/strong> U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb).<\/li><li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> Zp\u011btn\u00e1 vazba (nap\u0159. sb\u011br zp\u011btn\u00e9 vazby prost\u0159ednictv\u00edm online formul\u00e1\u0159e). Poskytov\u00e1n\u00ed na\u0161ich online slu\u017eeb a u\u017eivatelsk\u00e1 p\u0159\u00edv\u011btivost.<\/li><li><strong>Ukl\u00e1d\u00e1n\u00ed a maz\u00e1n\u00ed:<\/strong> Vymaz\u00e1n\u00ed v souladu s informacemi uveden\u00fdmi v \u010d\u00e1sti \"Obecn\u00e9 informace o ukl\u00e1d\u00e1n\u00ed a vymaz\u00e1v\u00e1n\u00ed \u00fadaj\u016f\".<\/li><li class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR).<\/li><\/ul><p><strong>Dal\u0161\u00ed informace o operac\u00edch, postupech a slu\u017eb\u00e1ch zpracov\u00e1n\u00ed:<\/strong><\/p><ul class=\"m-elements\"><li><strong>Profilov\u00e9 obr\u00e1zky z Gravataru: <\/strong>Profilov\u00e9 obr\u00e1zky - V r\u00e1mci na\u0161\u00ed online nab\u00eddky a zejm\u00e9na na blogu pou\u017e\u00edv\u00e1me slu\u017ebu Gravatar.<p>Gravatar je slu\u017eba, kde se u\u017eivatel\u00e9 mohou registrovat a ukl\u00e1dat sv\u00e9 profilov\u00e9 obr\u00e1zky a e-mailov\u00e9 adresy. Pokud u\u017eivatel\u00e9 zanech\u00e1vaj\u00ed p\u0159\u00edsp\u011bvky nebo koment\u00e1\u0159e na jin\u00fdch internetov\u00fdch prezentac\u00edch (zejm\u00e9na v bloz\u00edch) s p\u0159\u00edslu\u0161nou e-mailovou adresou, mohou se vedle p\u0159\u00edsp\u011bvk\u016f nebo koment\u00e1\u0159\u016f zobrazovat jejich profilov\u00e9 obr\u00e1zky. Za t\u00edmto \u00fa\u010delem je e-mailov\u00e1 adresa, kterou u\u017eivatel\u00e9 poskytli, p\u0159ed\u00e1na spole\u010dnosti Gravatar v za\u0161ifrovan\u00e9 podob\u011b za \u00fa\u010delem kontroly, zda je pro ni ulo\u017een profil. Toto je jedin\u00fd \u00fa\u010del p\u0159enosu e-mailov\u00e9 adresy. Nebude pou\u017eita k \u017e\u00e1dn\u00e9mu jin\u00e9mu \u00fa\u010delu a bude n\u00e1sledn\u011b smaz\u00e1na.<\/p><p>Gravatar je pou\u017e\u00edv\u00e1n na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f, proto\u017ee Gravatar pou\u017e\u00edv\u00e1me k tomu, abychom autor\u016fm p\u0159\u00edsp\u011bvk\u016f a koment\u00e1\u0159\u016f nab\u00eddli mo\u017enost p\u0159izp\u016fsobit si sv\u00e9 p\u0159\u00edsp\u011bvky profilov\u00fdm obr\u00e1zkem.<\/p><p>P\u0159i zobrazov\u00e1n\u00ed obr\u00e1zk\u016f se Gravatar dozv\u00ed IP adresu u\u017eivatele, proto\u017ee ta je nezbytn\u00e1 pro komunikaci mezi prohl\u00ed\u017ee\u010dem a online slu\u017ebou.<\/p><p>Pokud u\u017eivatel\u00e9 necht\u011bj\u00ed, aby se v koment\u00e1\u0159\u00edch zobrazoval obr\u00e1zek u\u017eivatele spojen\u00fd s jejich e-mailovou adresou v syst\u00e9mu Gravatar, m\u011bli by pro komentov\u00e1n\u00ed pou\u017e\u00edt e-mailovou adresu, kter\u00e1 nen\u00ed ulo\u017eena v syst\u00e9mu Gravatar. R\u00e1di bychom tak\u00e9 upozornili, \u017ee je tak\u00e9 mo\u017en\u00e9 pou\u017e\u00edt anonymn\u00ed e-mailovou adresu nebo nepou\u017e\u00edt \u017e\u00e1dnou e-mailovou adresu, pokud si u\u017eivatel\u00e9 nep\u0159ej\u00ed, aby byla jejich vlastn\u00ed e-mailov\u00e1 adresa odes\u00edl\u00e1na do syst\u00e9mu Gravatar. U\u017eivatel\u00e9 mohou p\u0159enosu \u00fadaj\u016f zcela zabr\u00e1nit t\u00edm, \u017ee nebudou pou\u017e\u00edvat n\u00e1\u0161 syst\u00e9m koment\u00e1\u0159\u016f; <strong>Poskytovatel slu\u017eeb:<\/strong> Aut O'Mattic A8C Ireland Ltd, Grand Canal Dock, 25 Herbert Pl, Dublin, D02 AY86, Irsko; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR); <\/span><strong>Webov\u00e9 str\u00e1nky:<\/strong> <a href=\"https:\/\/automattic.com\" target=\"_blank\" rel=\"noopener\">https:\/\/automattic.com<\/a>; <strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/automattic.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/automattic.com\/privacy<\/a>; <strong>Smlouva o zpracov\u00e1n\u00ed objedn\u00e1vky:<\/strong> Poskytuje poskytovatel slu\u017eeb. <strong>Z\u00e1klad pro p\u0159evody do t\u0159et\u00edch zem\u00ed:<\/strong> R\u00e1mec ochrany osobn\u00edch \u00fadaj\u016f (DPF), standardn\u00ed smluvn\u00ed dolo\u017eky (poskytovan\u00e9 poskytovatelem slu\u017eeb).<\/p><\/li><\/ul><h2 id=\"m182\">Spr\u00e1va kontakt\u016f a dotaz\u016f<\/h2><p>P\u0159i kontaktu s n\u00e1mi (nap\u0159. po\u0161tou, prost\u0159ednictv\u00edm kontaktn\u00edho formul\u00e1\u0159e, e-mailu, telefonu nebo soci\u00e1ln\u00edch m\u00e9di\u00ed) a v r\u00e1mci st\u00e1vaj\u00edc\u00edch u\u017eivatelsk\u00fdch a obchodn\u00edch vztah\u016f jsou \u00fadaje tazatel\u016f zpracov\u00e1v\u00e1ny v rozsahu nezbytn\u00e9m pro zodpov\u011bzen\u00ed kontaktn\u00edch dotaz\u016f a p\u0159\u00edpadn\u00fdch po\u017eadovan\u00fdch opat\u0159en\u00ed.<\/p><ul class=\"m-elements\"><li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong> Invent\u00e1rn\u00ed \u00fadaje (nap\u0159. jm\u00e9no a p\u0159\u00edjmen\u00ed, adresa bydli\u0161t\u011b, kontaktn\u00ed \u00fadaje, z\u00e1kaznick\u00e9 \u010d\u00edslo atd.); kontaktn\u00ed \u00fadaje (nap\u0159. po\u0161tovn\u00ed a e-mailov\u00e9 adresy nebo telefonn\u00ed \u010d\u00edsla); \u00fadaje o obsahu (nap\u0159. textov\u00e9 nebo vizu\u00e1ln\u00ed zpr\u00e1vy a p\u0159\u00edsp\u011bvky a informace, kter\u00e9 se k nim vztahuj\u00ed, jako jsou informace o autorstv\u00ed nebo dob\u011b vytvo\u0159en\u00ed); \u00fadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. zobrazen\u00ed str\u00e1nek a d\u00e9lka pobytu, cesty kliknut\u00ed, intenzita a frekvence pou\u017e\u00edv\u00e1n\u00ed, typy za\u0159\u00edzen\u00ed a pou\u017e\u00edvan\u00e9 opera\u010dn\u00ed syst\u00e9my, interakce s obsahem a funkcemi). Meta, komunika\u010dn\u00ed a procesn\u00ed \u00fadaje (nap\u0159. adresy IP, \u010dasov\u00e9 \u00fadaje, identifika\u010dn\u00ed \u010d\u00edsla, z\u00fa\u010dastn\u011bn\u00e9 osoby).<\/li><li><strong>Dot\u010den\u00e9 osoby:<\/strong> Komunika\u010dn\u00ed partne\u0159i; p\u0159\u00edjemci slu\u017eeb a klienti. U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb).<\/li><li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> Komunikace; organiza\u010dn\u00ed a administrativn\u00ed postupy; zp\u011btn\u00e1 vazba (nap\u0159. sb\u011br zp\u011btn\u00e9 vazby prost\u0159ednictv\u00edm online formul\u00e1\u0159e). Poskytov\u00e1n\u00ed na\u0161ich online slu\u017eeb a u\u017eivatelsk\u00e1 p\u0159\u00edv\u011btivost.<\/li><li><strong>Ukl\u00e1d\u00e1n\u00ed a maz\u00e1n\u00ed:<\/strong> Vymaz\u00e1n\u00ed v souladu s informacemi uveden\u00fdmi v \u010d\u00e1sti \"Obecn\u00e9 informace o ukl\u00e1d\u00e1n\u00ed a vymaz\u00e1v\u00e1n\u00ed \u00fadaj\u016f\".<\/li><li class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR). Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. b) GDPR).<\/li><\/ul><p><strong>Dal\u0161\u00ed informace o operac\u00edch, postupech a slu\u017eb\u00e1ch zpracov\u00e1n\u00ed:<\/strong><\/p><ul class=\"m-elements\"><li><strong>Kontaktn\u00ed formul\u00e1\u0159: <\/strong>Pokud n\u00e1s kontaktujete prost\u0159ednictv\u00edm na\u0161eho kontaktn\u00edho formul\u00e1\u0159e, e-mailu nebo jin\u00fdch komunika\u010dn\u00edch kan\u00e1l\u016f, zpracov\u00e1v\u00e1me osobn\u00ed \u00fadaje, kter\u00e9 n\u00e1m byly p\u0159ed\u00e1ny, abychom mohli odpov\u011bd\u011bt a zpracovat p\u0159\u00edslu\u0161n\u00fd po\u017eadavek. Obecn\u011b se jedn\u00e1 o \u00fadaje, jako je jm\u00e9no, kontaktn\u00ed \u00fadaje a dal\u0161\u00ed informace, kter\u00e9 jsou n\u00e1m poskytnuty a jsou nezbytn\u00e9 pro p\u0159\u00edslu\u0161n\u00e9 zpracov\u00e1n\u00ed. Tyto \u00fadaje pou\u017e\u00edv\u00e1me v\u00fdhradn\u011b za uveden\u00fdm \u00fa\u010delem nav\u00e1z\u00e1n\u00ed kontaktu a komunikace; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. b) GDPR), opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR).<\/span><\/li><li><strong>Elementor: <\/strong>Vytv\u00e1\u0159en\u00ed online formul\u00e1\u0159\u016f, zaznamen\u00e1v\u00e1n\u00ed a ukl\u00e1d\u00e1n\u00ed souvisej\u00edc\u00edch u\u017eivatelsk\u00fdch vstup\u016f; <strong>Poskytovatel slu\u017eeb:<\/strong> Elementor Ltd, Tuval St 40, Ramat Gan, Izrael; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Pln\u011bn\u00ed smlouvy a p\u0159edsmluvn\u00ed dotazy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. b) GDPR), opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR); <\/span><strong>Webov\u00e9 str\u00e1nky:<\/strong> <a href=\"https:\/\/elementor.com\/features\/form-builder\/\" target=\"_blank\" rel=\"noopener\">https:\/\/elementor.com\/features\/form-builder\/<\/a>; <strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/elementor.com\/about\/privacy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/elementor.com\/about\/privacy\/<\/a>; <strong>Smlouva o zpracov\u00e1n\u00ed objedn\u00e1vky:<\/strong> <a href=\"https:\/\/elementor.com\/terms\/cloud-toc\/elementor-data-processing-agreement\/\" target=\"_blank\" rel=\"noopener\">https:\/\/elementor.com\/terms\/cloud-toc\/elementor-data-processing-agreement\/<\/a>; <strong>Z\u00e1klad pro p\u0159evody do t\u0159et\u00edch zem\u00ed:<\/strong> Standardn\u00ed smluvn\u00ed dolo\u017eky (<a href=\"https:\/\/elementor.com\/terms\/cloud-toc\/elementor-data-processing-agreement\/\" target=\"_blank\" rel=\"noopener\">https:\/\/elementor.com\/terms\/cloud-toc\/elementor-data-processing-agreement\/<\/a>). <strong>Dal\u0161\u00ed informace:<\/strong> <a href=\"https:\/\/elementor.com\/trust\/\" target=\"_blank\" rel=\"noopener\">https:\/\/elementor.com\/trust\/<\/a>.<\/li><\/ul><h2 id=\"m2555\">Um\u011bl\u00e1 inteligence (AI)<\/h2><p>P\u0159i zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f pou\u017e\u00edv\u00e1me um\u011blou inteligenci (AI). Konkr\u00e9tn\u00ed \u00fa\u010dely a n\u00e1\u0161 z\u00e1jem na pou\u017e\u00edv\u00e1n\u00ed AI jsou uvedeny n\u00ed\u017ee. V souladu s pojmem \"syst\u00e9m UI\" v \u010dl\u00e1nku 3 \u010d. 1 na\u0159\u00edzen\u00ed o UI rozum\u00edme UI strojov\u00fd syst\u00e9m, kter\u00fd je navr\u017een tak, aby fungoval v r\u016fzn\u00e9 m\u00ed\u0159e autonomn\u011b, po sv\u00e9m zaveden\u00ed se m\u016f\u017ee p\u0159izp\u016fsobovat a na z\u00e1klad\u011b obdr\u017een\u00fdch vstup\u016f vytv\u00e1\u0159\u00ed v\u00fdsledky, jako jsou p\u0159edpov\u011bdi, obsah, doporu\u010den\u00ed nebo rozhodnut\u00ed, kter\u00e9 mohou ovliv\u0148ovat fyzick\u00e9 nebo virtu\u00e1ln\u00ed prost\u0159ed\u00ed.<\/p><p>Na\u0161e syst\u00e9my um\u011bl\u00e9 inteligence jsou pou\u017e\u00edv\u00e1ny v p\u0159\u00edsn\u00e9m souladu s pr\u00e1vn\u00edmi po\u017eadavky. Ty zahrnuj\u00ed jak specifick\u00e9 p\u0159edpisy pro um\u011blou inteligenci, tak po\u017eadavky na ochranu osobn\u00edch \u00fadaj\u016f. Dodr\u017eujeme zejm\u00e9na z\u00e1sady z\u00e1konnosti, transparentnosti, spravedlnosti, lidsk\u00e9 kontroly, \u00fa\u010delov\u00e9ho omezen\u00ed, minimalizace \u00fadaj\u016f, integrity a d\u016fv\u011brnosti. Db\u00e1me na to, aby zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f prob\u00edhalo v\u017edy na z\u00e1konn\u00e9m z\u00e1klad\u011b. T\u00edm m\u016f\u017ee b\u00fdt bu\u010f souhlas subjektu \u00fadaj\u016f, nebo z\u00e1konn\u00e9 opr\u00e1vn\u011bn\u00ed.<\/p><p>P\u0159i pou\u017e\u00edv\u00e1n\u00ed extern\u00edch syst\u00e9m\u016f AI pe\u010dliv\u011b vyb\u00edr\u00e1me jejich poskytovatele (d\u00e1le jen \"poskytovatel\u00e9 AI\"). V souladu s na\u0161imi z\u00e1konn\u00fdmi povinnostmi zaji\u0161\u0165ujeme, aby poskytovatel\u00e9 UI dodr\u017eovali p\u0159\u00edslu\u0161n\u00e1 ustanoven\u00ed. Rovn\u011b\u017e dodr\u017eujeme povinnosti, kter\u00e9 n\u00e1m p\u0159\u00edslu\u0161\u00ed p\u0159i pou\u017e\u00edv\u00e1n\u00ed nebo provozov\u00e1n\u00ed zakoupen\u00fdch slu\u017eeb AI. Zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f n\u00e1mi a poskytovateli UI prob\u00edh\u00e1 v\u00fdhradn\u011b na z\u00e1klad\u011b souhlasu nebo z\u00e1konn\u00e9ho zmocn\u011bn\u00ed. Zvl\u00e1\u0161tn\u00ed v\u00fdznam p\u0159ikl\u00e1d\u00e1me transparentnosti, korektnosti a zachov\u00e1n\u00ed lidsk\u00e9 kontroly nad rozhodovac\u00edmi procesy podporovan\u00fdmi AI.<\/p><p>Pro ochranu zpracov\u00e1van\u00fdch \u00fadaj\u016f zav\u00e1d\u00edme vhodn\u00e1 a d\u016fkladn\u00e1 technick\u00e1 a organiza\u010dn\u00ed opat\u0159en\u00ed. Ta zaji\u0161\u0165uj\u00ed integritu a d\u016fv\u011brnost zpracov\u00e1van\u00fdch \u00fadaj\u016f a minimalizuj\u00ed mo\u017en\u00e1 rizika. Pravideln\u00fdm p\u0159ezkoum\u00e1v\u00e1n\u00edm poskytovatel\u016f UI a jejich slu\u017eeb zaji\u0161\u0165ujeme trval\u00e9 dodr\u017eov\u00e1n\u00ed platn\u00fdch pr\u00e1vn\u00edch a etick\u00fdch norem.<\/p><ul class=\"m-elements\"><li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong> \u00dadaje o obsahu (nap\u0159. textov\u00e9 nebo vizu\u00e1ln\u00ed zpr\u00e1vy a p\u0159\u00edsp\u011bvky, jako\u017e i informace, kter\u00e9 se k nim vztahuj\u00ed, jako jsou informace o autorstv\u00ed nebo dob\u011b vytvo\u0159en\u00ed). \u00dadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. zobrazen\u00ed str\u00e1nek a doba pobytu, cesty kliknut\u00ed, intenzita a frekvence pou\u017e\u00edv\u00e1n\u00ed, typy za\u0159\u00edzen\u00ed a pou\u017e\u00edvan\u00e9 opera\u010dn\u00ed syst\u00e9my, interakce s obsahem a funkcemi).<\/li><li><strong>Dot\u010den\u00e9 osoby:<\/strong> U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb). T\u0159et\u00ed strany.<\/li><li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> Um\u011bl\u00e1 inteligence (AI).<\/li><li><strong>Ukl\u00e1d\u00e1n\u00ed a maz\u00e1n\u00ed:<\/strong> Vymaz\u00e1n\u00ed v souladu s informacemi uveden\u00fdmi v \u010d\u00e1sti \"Obecn\u00e9 informace o ukl\u00e1d\u00e1n\u00ed a vymaz\u00e1v\u00e1n\u00ed \u00fadaj\u016f\".<\/li><li class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR).<\/li><\/ul><p><strong>Dal\u0161\u00ed informace o operac\u00edch, postupech a slu\u017eb\u00e1ch zpracov\u00e1n\u00ed:<\/strong><\/p><ul class=\"m-elements\"><li><strong>DeepL: <\/strong>P\u0159eklad text\u016f do r\u016fzn\u00fdch jazyk\u016f a poskytnut\u00ed synonym a kontextov\u00fdch p\u0159\u00edklad\u016f. Podpora p\u0159i oprav\u00e1ch a vylep\u0161ov\u00e1n\u00ed text\u016f v r\u016fzn\u00fdch jazyc\u00edch; <strong>Poskytovatel slu\u017eeb:<\/strong> DeepL SE, Maarweg 165, 50825 Kol\u00edn nad R\u00fdnem, N\u011bmecko; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR); <\/span><strong>Webov\u00e9 str\u00e1nky:<\/strong> <a href=\"https:\/\/www.deepl.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.deepl.com<\/a>; <strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/www.deepl.com\/de\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/www.deepl.com\/de\/privacy<\/a>. <strong>Smlouva o zpracov\u00e1n\u00ed objedn\u00e1vky:<\/strong> Poskytuje poskytovatel slu\u017eeb.<\/li><\/ul><h2 id=\"m263\">Anal\u00fdza, monitorov\u00e1n\u00ed a optimalizace webu<\/h2><p>Anal\u00fdza webu (ozna\u010dovan\u00e1 tak\u00e9 jako \"m\u011b\u0159en\u00ed dosahu\") se pou\u017e\u00edv\u00e1 k vyhodnocen\u00ed toku n\u00e1v\u0161t\u011bvn\u00edk\u016f na\u0161\u00ed online nab\u00eddky a m\u016f\u017ee zahrnovat chov\u00e1n\u00ed, z\u00e1jmy nebo demografick\u00e9 informace o n\u00e1v\u0161t\u011bvn\u00edc\u00edch, jako je v\u011bk nebo pohlav\u00ed, jako pseudonymn\u00ed hodnoty. Pomoc\u00ed anal\u00fdzy dosahu m\u016f\u017eeme nap\u0159\u00edklad rozpoznat, v jak\u00e9m \u010dase je na\u0161e online nab\u00eddka nebo jej\u00ed funkce \u010di obsah nej\u010dast\u011bji vyu\u017e\u00edv\u00e1n, nebo n\u00e1v\u0161t\u011bvn\u00edky vyzvat k jejich op\u011btovn\u00e9mu pou\u017eit\u00ed. Umo\u017e\u0148uje n\u00e1m tak\u00e9 pochopit, kter\u00e9 oblasti vy\u017eaduj\u00ed optimalizaci.<\/p><p>Krom\u011b webov\u00e9 anal\u00fdzy m\u016f\u017eeme tak\u00e9 pou\u017e\u00edvat testovac\u00ed postupy, nap\u0159\u00edklad k testov\u00e1n\u00ed a optimalizaci r\u016fzn\u00fdch verz\u00ed na\u0161\u00ed online nab\u00eddky nebo jej\u00edch sou\u010d\u00e1st\u00ed.<\/p><p>Nen\u00ed-li d\u00e1le uvedeno jinak, lze pro tyto \u00fa\u010dely vytv\u00e1\u0159et profily, tj. \u00fadaje shrnut\u00e9 pro proces pou\u017e\u00edv\u00e1n\u00ed, a informace ukl\u00e1dat do prohl\u00ed\u017ee\u010de nebo koncov\u00e9ho za\u0159\u00edzen\u00ed a n\u00e1sledn\u011b je na\u010d\u00edtat. Shrom\u00e1\u017ed\u011bn\u00e9 informace zahrnuj\u00ed zejm\u00e9na nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky a na nich pou\u017eit\u00e9 prvky, jako\u017e i technick\u00e9 informace, jako je pou\u017eit\u00fd prohl\u00ed\u017ee\u010d, pou\u017eit\u00fd po\u010d\u00edta\u010dov\u00fd syst\u00e9m a informace o dob\u011b pou\u017e\u00edv\u00e1n\u00ed. Pokud u\u017eivatel\u00e9 souhlasili se shroma\u017e\u010fov\u00e1n\u00edm \u00fadaj\u016f o sv\u00e9 poloze od n\u00e1s nebo od poskytovatel\u016f n\u00e1mi vyu\u017e\u00edvan\u00fdch slu\u017eeb, je mo\u017en\u00e9 zpracov\u00e1vat tak\u00e9 \u00fadaje o poloze.<\/p><p>Krom\u011b toho se ukl\u00e1daj\u00ed IP adresy u\u017eivatel\u016f. K ochran\u011b u\u017eivatel\u016f v\u0161ak pou\u017e\u00edv\u00e1me postup maskov\u00e1n\u00ed IP adres (tj. pseudonymizaci zkr\u00e1cen\u00edm IP adresy). Obecn\u011b plat\u00ed, \u017ee v souvislosti s webovou anal\u00fdzou, A\/B testov\u00e1n\u00edm a optimalizac\u00ed se neukl\u00e1daj\u00ed \u017e\u00e1dn\u00e9 jasn\u00e9 \u00fadaje o u\u017eivatel\u00edch (nap\u0159. e-mailov\u00e9 adresy nebo jm\u00e9na), ale pseudonymy. To znamen\u00e1, \u017ee ani my, ani poskytovatel\u00e9 pou\u017eit\u00e9ho softwaru neznaj\u00ed skute\u010dnou identitu u\u017eivatel\u016f, ale pouze informace ulo\u017een\u00e9 v jejich profilech pro \u00fa\u010dely p\u0159\u00edslu\u0161n\u00e9ho procesu.<\/p><p>Pozn\u00e1mky k pr\u00e1vn\u00edm z\u00e1klad\u016fm: Pokud \u017e\u00e1d\u00e1me u\u017eivatele o souhlas s vyu\u017e\u00edv\u00e1n\u00edm slu\u017eeb t\u0159et\u00edch stran, je pr\u00e1vn\u00edm z\u00e1kladem pro zpracov\u00e1n\u00ed \u00fadaj\u016f souhlas. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b jsou \u00fadaje u\u017eivatel\u016f zpracov\u00e1v\u00e1ny na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f (tj. z\u00e1jem na efektivn\u00edch, hospod\u00e1rn\u00fdch a pro p\u0159\u00edjemce p\u0159\u00edv\u011btiv\u00fdch slu\u017eb\u00e1ch). V t\u00e9to souvislosti bychom v\u00e1s tak\u00e9 r\u00e1di upozornili na informace o pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f.<\/p><ul class=\"m-elements\"><li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong> \u00dadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. zobrazen\u00ed str\u00e1nek a doba pobytu, cesty kliknut\u00ed, intenzita a frekvence pou\u017e\u00edv\u00e1n\u00ed, typy za\u0159\u00edzen\u00ed a pou\u017e\u00edvan\u00e9 opera\u010dn\u00ed syst\u00e9my, interakce s obsahem a funkcemi). Meta, komunika\u010dn\u00ed a procesn\u00ed \u00fadaje (nap\u0159. adresy IP, \u010dasov\u00e9 \u00fadaje, identifika\u010dn\u00ed \u010d\u00edsla, z\u00fa\u010dastn\u011bn\u00e9 osoby).<\/li><li><strong>Dot\u010den\u00e9 osoby:<\/strong> U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb).<\/li><li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> m\u011b\u0159en\u00ed dosahu (nap\u0159. statistiky p\u0159\u00edstup\u016f, rozpozn\u00e1v\u00e1n\u00ed vracej\u00edc\u00edch se n\u00e1v\u0161t\u011bvn\u00edk\u016f); profily s informacemi o u\u017eivatel\u00edch (vytv\u00e1\u0159en\u00ed u\u017eivatelsk\u00fdch profil\u016f). Poskytov\u00e1n\u00ed na\u0161ich online slu\u017eeb a u\u017eivatelsk\u00e1 p\u0159\u00edv\u011btivost.<\/li><li><strong>Ukl\u00e1d\u00e1n\u00ed a maz\u00e1n\u00ed:<\/strong> Vymaz\u00e1n\u00ed v souladu s informacemi v \u010d\u00e1sti \"Obecn\u00e9 informace o ukl\u00e1d\u00e1n\u00ed a vymaz\u00e1v\u00e1n\u00ed \u00fadaj\u016f\". Ukl\u00e1d\u00e1n\u00ed soubor\u016f cookie po dobu a\u017e 2 let (Nen\u00ed-li uvedeno jinak, mohou b\u00fdt soubory cookie a podobn\u00e9 zp\u016fsoby ukl\u00e1d\u00e1n\u00ed ulo\u017eeny v za\u0159\u00edzen\u00edch u\u017eivatel\u016f po dobu dvou let).<\/li><li><strong>Bezpe\u010dnostn\u00ed opat\u0159en\u00ed:<\/strong> maskov\u00e1n\u00ed IP (pseudonymizace IP adresy).<\/li><li class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR). Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR).<\/li><\/ul><p><strong>Dal\u0161\u00ed informace o operac\u00edch, postupech a slu\u017eb\u00e1ch zpracov\u00e1n\u00ed:<\/strong><\/p><ul class=\"m-elements\"><li><strong>Google Analytics: <\/strong>K m\u011b\u0159en\u00ed a anal\u00fdze vyu\u017e\u00edv\u00e1n\u00ed na\u0161\u00ed online nab\u00eddky pou\u017e\u00edv\u00e1me slu\u017ebu Google Analytics na z\u00e1klad\u011b pseudonymn\u00edho identifika\u010dn\u00edho \u010d\u00edsla u\u017eivatele. Toto identifika\u010dn\u00ed \u010d\u00edslo neobsahuje \u017e\u00e1dn\u00e9 jedine\u010dn\u00e9 \u00fadaje, jako jsou jm\u00e9na nebo e-mailov\u00e9 adresy. Pou\u017e\u00edv\u00e1 se k p\u0159i\u0159azen\u00ed analytick\u00fdch informac\u00ed ke koncov\u00e9mu za\u0159\u00edzen\u00ed, aby bylo mo\u017en\u00e9 rozpoznat, kter\u00fd obsah u\u017eivatel\u00e9 vyvolali v r\u00e1mci jednoho nebo v\u00edce proces\u016f pou\u017e\u00edv\u00e1n\u00ed, kter\u00e9 vyhled\u00e1vac\u00ed v\u00fdrazy pou\u017eili, kter\u00e9 znovu vyvolali nebo kter\u00e9 interakce s na\u0161\u00ed online nab\u00eddkou provedli. Ukl\u00e1d\u00e1 se tak\u00e9 doba pou\u017e\u00edv\u00e1n\u00ed a jej\u00ed trv\u00e1n\u00ed, jako\u017e i zdroje u\u017eivatel\u016f, kter\u00e9 odkazuj\u00ed na na\u0161i online nab\u00eddku, a technick\u00e9 aspekty jejich koncov\u00fdch za\u0159\u00edzen\u00ed a prohl\u00ed\u017ee\u010d\u016f.<br \/>Pseudonymn\u00ed profily u\u017eivatel\u016f se vytv\u00e1\u0159ej\u00ed na z\u00e1klad\u011b informac\u00ed z pou\u017e\u00edv\u00e1n\u00ed r\u016fzn\u00fdch za\u0159\u00edzen\u00ed, p\u0159i\u010dem\u017e lze pou\u017e\u00edt soubory cookie. Slu\u017eba Google Analytics nezaznamen\u00e1v\u00e1 ani neukl\u00e1d\u00e1 individu\u00e1ln\u00ed IP adresy u\u017eivatel\u016f z EU. Slu\u017eba Analytics v\u0161ak poskytuje hrub\u00e9 \u00fadaje o zem\u011bpisn\u00e9 poloze odvozen\u00edm n\u00e1sleduj\u00edc\u00edch metadat z IP adres: M\u011bsto (a odvozen\u00e1 zem\u011bpisn\u00e1 \u0161\u00ed\u0159ka a d\u00e9lka m\u011bsta), kontinent, zem\u011b, region, subkontinent (a prot\u011bj\u0161ky zalo\u017een\u00e9 na ID). V p\u0159\u00edpad\u011b provozu v EU se \u00fadaje o IP adres\u00e1ch pou\u017e\u00edvaj\u00ed v\u00fdhradn\u011b pro toto odvozen\u00ed geoloka\u010dn\u00edch \u00fadaj\u016f, ne\u017e jsou okam\u017eit\u011b odstran\u011bny. Nezaznamen\u00e1vaj\u00ed se, nejsou p\u0159\u00edstupn\u00e9 a nepou\u017e\u00edvaj\u00ed se k jin\u00fdm \u00fa\u010del\u016fm. P\u0159i shroma\u017e\u010fov\u00e1n\u00ed \u00fadaj\u016f o m\u011b\u0159en\u00ed slu\u017ebou Google Analytics se v\u0161echny dotazy na IP adresu prov\u00e1d\u011bj\u00ed na serverech se s\u00eddlem v EU, ne\u017e je provoz p\u0159ed\u00e1n ke zpracov\u00e1n\u00ed server\u016fm slu\u017eby Analytics; <strong>Poskytovatel slu\u017eeb:<\/strong> Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR); <\/span><strong>Webov\u00e9 str\u00e1nky:<\/strong> <a href=\"https:\/\/marketingplatform.google.com\/intl\/de\/about\/analytics\/\" target=\"_blank\" rel=\"noopener\">https:\/\/marketingplatform.google.com\/intl\/de\/about\/analytics\/<\/a>; <strong>Bezpe\u010dnostn\u00ed opat\u0159en\u00ed:<\/strong> maskov\u00e1n\u00ed IP (pseudonymizace IP adresy); <strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>; <strong>Smlouva o zpracov\u00e1n\u00ed objedn\u00e1vky:<\/strong> <a href=\"https:\/\/business.safety.google\/adsprocessorterms\/\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsprocessorterms\/<\/a>; <strong>Z\u00e1klad pro p\u0159evody do t\u0159et\u00edch zem\u00ed:<\/strong> R\u00e1mec ochrany osobn\u00edch \u00fadaj\u016f (DPF), standardn\u00ed smluvn\u00ed dolo\u017eky (<a href=\"https:\/\/business.safety.google\/adsprocessorterms\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsprocessorterms<\/a>); <strong>Mo\u017enost vzn\u00e9st n\u00e1mitku (opt-out):<\/strong> Z\u00e1suvn\u00fd modul Opt-out: <a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de\" target=\"_blank\" rel=\"noopener\">https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de<\/a>Nastaven\u00ed zobrazov\u00e1n\u00ed reklam: <a href=\"https:\/\/myadcenter.google.com\/personalizationoff\" target=\"_blank\" rel=\"noopener\">https:\/\/myadcenter.google.com\/personalizationoff<\/a>. <strong>Dal\u0161\u00ed informace:<\/strong> <a href=\"https:\/\/business.safety.google\/adsservices\/\" target=\"_blank\" rel=\"noopener\">https:\/\/business.safety.google\/adsservices\/<\/a> (Typy zpracov\u00e1n\u00ed a zpracov\u00e1van\u00e9 \u00fadaje).<\/li><\/ul><h2 id=\"m264\">Online marketing<\/h2><p>Osobn\u00ed \u00fadaje zpracov\u00e1v\u00e1me za \u00fa\u010delem online marketingu, kter\u00fd m\u016f\u017ee zahrnovat zejm\u00e9na marketing reklamn\u00edho prostoru nebo prezentaci reklamn\u00edho a jin\u00e9ho obsahu (souhrnn\u011b ozna\u010dovan\u00e9ho jako \"obsah\") na z\u00e1klad\u011b potenci\u00e1ln\u00edch z\u00e1jm\u016f u\u017eivatel\u016f a m\u011b\u0159en\u00ed jeho \u00fa\u010dinnosti.<\/p><p>Pro tyto \u00fa\u010dely se vytv\u00e1\u0159ej\u00ed a ukl\u00e1daj\u00ed do souboru tzv. u\u017eivatelsk\u00e9 profily (tzv. \"cookie\") nebo se pou\u017e\u00edvaj\u00ed podobn\u00e9 postupy, pomoc\u00ed nich\u017e se ukl\u00e1daj\u00ed informace o u\u017eivateli d\u016fle\u017eit\u00e9 pro prezentaci v\u00fd\u0161e uveden\u00e9ho obsahu. M\u016f\u017ee se jednat nap\u0159\u00edklad o prohl\u00ed\u017een\u00fd obsah, nav\u0161t\u00edven\u00e9 webov\u00e9 str\u00e1nky, pou\u017e\u00edvan\u00e9 online s\u00edt\u011b, ale tak\u00e9 o komunika\u010dn\u00ed partnery a technick\u00e9 informace, jako je pou\u017eit\u00fd prohl\u00ed\u017ee\u010d, pou\u017eit\u00fd po\u010d\u00edta\u010dov\u00fd syst\u00e9m a informace o dob\u011b pou\u017e\u00edv\u00e1n\u00ed a pou\u017e\u00edvan\u00fdch funkc\u00edch. Pokud u\u017eivatel\u00e9 souhlasili se shroma\u017e\u010fov\u00e1n\u00edm \u00fadaj\u016f o sv\u00e9 poloze, mohou b\u00fdt zpracov\u00e1v\u00e1ny i tyto \u00fadaje.<\/p><p>Ukl\u00e1daj\u00ed se tak\u00e9 IP adresy u\u017eivatel\u016f. Pro ochranu u\u017eivatel\u016f v\u0161ak pou\u017e\u00edv\u00e1me dostupn\u00e9 postupy maskov\u00e1n\u00ed IP adres (tj. pseudonymizaci zkr\u00e1cen\u00edm IP adresy). Obecn\u011b plat\u00ed, \u017ee v r\u00e1mci online marketingov\u00e9ho procesu se neukl\u00e1daj\u00ed \u017e\u00e1dn\u00e9 jasn\u00e9 \u00fadaje o u\u017eivateli (nap\u0159. e-mailov\u00e9 adresy nebo jm\u00e9na), ale pseudonymy. To znamen\u00e1, \u017ee my ani poskytovatel\u00e9 online marketingov\u00fdch proces\u016f nezn\u00e1me skute\u010dnou identitu u\u017eivatel\u016f, ale pouze informace ulo\u017een\u00e9 v jejich profilech.<\/p><p>V\u00fdpisy v profilech jsou zpravidla ulo\u017eeny v souborech cookie nebo pomoc\u00ed podobn\u00fdch postup\u016f. Tyto soubory cookie lze zpravidla pozd\u011bji p\u0159e\u010d\u00edst i na jin\u00fdch webov\u00fdch str\u00e1nk\u00e1ch, kter\u00e9 pou\u017e\u00edvaj\u00ed stejn\u00fd online marketingov\u00fd proces, a analyzovat je za \u00fa\u010delem zobrazen\u00ed obsahu a doplnit je o dal\u0161\u00ed \u00fadaje a ulo\u017eit na serveru poskytovatele online marketingov\u00e9ho procesu.<\/p><p>Ve v\u00fdjime\u010dn\u00fdch p\u0159\u00edpadech je mo\u017en\u00e9 profil\u016fm p\u0159i\u0159adit jasn\u00e9 \u00fadaje, p\u0159edev\u0161\u00edm pokud jsou u\u017eivatel\u00e9 nap\u0159\u00edklad \u010dleny soci\u00e1ln\u00ed s\u00edt\u011b, jej\u00ed\u017e online marketingov\u00e9 procesy vyu\u017e\u00edv\u00e1me, a tato s\u00ed\u0165 propoj\u00ed u\u017eivatelsk\u00e9 profily s v\u00fd\u0161e uveden\u00fdmi \u00fadaji. Upozor\u0148ujeme, \u017ee u\u017eivatel\u00e9 mohou s poskytovateli uzav\u0159\u00edt dal\u0161\u00ed dohody, nap\u0159\u00edklad ud\u011blen\u00edm souhlasu p\u0159i registraci.<\/p><p>V z\u00e1sad\u011b m\u00e1me p\u0159\u00edstup pouze k souhrnn\u00fdm informac\u00edm o \u00fasp\u011b\u0161nosti na\u0161ich reklam. V r\u00e1mci tzv. m\u011b\u0159en\u00ed konverz\u00ed v\u0161ak m\u016f\u017eeme zkontrolovat, kter\u00e9 z na\u0161ich online marketingov\u00fdch postup\u016f vedly k tzv. konverzi, tj. nap\u0159\u00edklad k uzav\u0159en\u00ed smlouvy s n\u00e1mi. M\u011b\u0159en\u00ed konverz\u00ed slou\u017e\u00ed v\u00fdhradn\u011b k anal\u00fdze \u00fasp\u011b\u0161nosti na\u0161ich marketingov\u00fdch opat\u0159en\u00ed.<\/p><p>Pokud nen\u00ed uvedeno jinak, \u017e\u00e1d\u00e1me v\u00e1s, abyste p\u0159edpokl\u00e1dali, \u017ee pou\u017eit\u00e9 soubory cookie jsou ulo\u017eeny po dobu dvou let.<\/p><p><strong>Pozn\u00e1mky k pr\u00e1vn\u00edm z\u00e1klad\u016fm:<\/strong> Pokud \u017e\u00e1d\u00e1me u\u017eivatele o souhlas s vyu\u017e\u00edv\u00e1n\u00edm slu\u017eeb t\u0159et\u00edch stran, je pr\u00e1vn\u00edm z\u00e1kladem pro zpracov\u00e1n\u00ed \u00fadaj\u016f povolen\u00ed. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b jsou \u00fadaje u\u017eivatel\u016f zpracov\u00e1v\u00e1ny na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f (tj. z\u00e1jem na efektivn\u00edch, hospod\u00e1rn\u00fdch a pro p\u0159\u00edjemce p\u0159\u00edv\u011btiv\u00fdch slu\u017eb\u00e1ch). V t\u00e9to souvislosti bychom v\u00e1s tak\u00e9 r\u00e1di upozornili na informace o pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f.<\/p><p><strong>Informace o zru\u0161en\u00ed a n\u00e1mitce:<\/strong><\/p><p>Odkazujeme na ozn\u00e1men\u00ed o ochran\u011b \u00fadaj\u016f p\u0159\u00edslu\u0161n\u00fdch poskytovatel\u016f a na mo\u017enosti odhl\u00e1\u0161en\u00ed, kter\u00e9 poskytovatel\u00e9 poskytuj\u00ed. Pokud nebyla v\u00fdslovn\u011b uvedena mo\u017enost odhl\u00e1\u0161en\u00ed, m\u00e1te mo\u017enost vypnout soubory cookie v nastaven\u00ed prohl\u00ed\u017ee\u010de. To v\u0161ak m\u016f\u017ee omezit funkce na\u0161\u00ed online nab\u00eddky. Proto doporu\u010dujeme n\u00e1sleduj\u00edc\u00ed dal\u0161\u00ed mo\u017enosti odhl\u00e1\u0161en\u00ed, kter\u00e9 jsou shrnuty pro p\u0159\u00edslu\u0161n\u00e9 oblasti:<\/p><p>a) Evropa: <a href=\"https:\/\/www.youronlinechoices.eu\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youronlinechoices.eu.<\/a><\/p><p>b) Kanada: <a href=\"https:\/\/www.youradchoices.ca\/choices\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youradchoices.ca\/choices.<\/a><\/p><p>c) USA: <a href=\"https:\/\/www.aboutads.info\/choices\" target=\"_blank\" rel=\"noopener\">https:\/\/www.aboutads.info\/choices.<\/a><\/p><p>d) p\u0159eshrani\u010dn\u00ed: <a href=\"https:\/\/optout.aboutads.info\" target=\"_blank\" rel=\"noopener\">https:\/\/optout.aboutads.info.<\/a><\/p><ul class=\"m-elements\"><li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong> \u00dadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. zobrazen\u00ed str\u00e1nek a doba pobytu na nich, cesty kliknut\u00ed, intenzita a frekvence pou\u017e\u00edv\u00e1n\u00ed, typy pou\u017e\u00edvan\u00fdch za\u0159\u00edzen\u00ed a opera\u010dn\u00edch syst\u00e9m\u016f, interakce s obsahem a funkcemi); meta, komunika\u010dn\u00ed a procesn\u00ed \u00fadaje (nap\u0159. IP adresy, \u010dasov\u00e9 \u00fadaje, identifika\u010dn\u00ed \u010d\u00edsla, z\u00fa\u010dastn\u011bn\u00e9 osoby). \u00dadaje o ud\u00e1lostech (Facebook) (\"\u00dadaje o ud\u00e1lostech\" jsou informace, kter\u00e9 jsou poskytovateli Meta zas\u00edl\u00e1ny nap\u0159\u00edklad prost\u0159ednictv\u00edm Meta pixel\u016f (a\u0165 u\u017e prost\u0159ednictv\u00edm aplikac\u00ed nebo jin\u00fdch kan\u00e1l\u016f) a t\u00fdkaj\u00ed se osob nebo jejich akc\u00ed. Tyto \u00fadaje zahrnuj\u00ed nap\u0159\u00edklad podrobnosti o n\u00e1v\u0161t\u011bv\u00e1ch webov\u00fdch str\u00e1nek, interakc\u00edch s obsahem a funkcemi, instalac\u00edch aplikac\u00ed a n\u00e1kupech produkt\u016f. \u00dadaje o ud\u00e1lostech jsou zpracov\u00e1v\u00e1ny za \u00fa\u010delem vytvo\u0159en\u00ed c\u00edlov\u00fdch skupin pro obsah a reklamn\u00ed sd\u011blen\u00ed (vlastn\u00ed publikum). Je d\u016fle\u017eit\u00e9 poznamenat, \u017ee \u00fadaje o ud\u00e1lostech nezahrnuj\u00ed skute\u010dn\u00fd obsah, jako jsou napsan\u00e9 koment\u00e1\u0159e, p\u0159ihla\u0161ovac\u00ed \u00fadaje nebo kontaktn\u00ed \u00fadaje, jako jsou jm\u00e9na, e-mailov\u00e9 adresy nebo telefonn\u00ed \u010d\u00edsla. \"\u00dadaje o ud\u00e1lostech\" spole\u010dnost Meta vyma\u017ee nejd\u00e9le po dvou letech a c\u00edlov\u00e9 skupiny z nich vytvo\u0159en\u00e9 zmiz\u00ed, kdy\u017e jsou na\u0161e u\u017eivatelsk\u00e9 \u00fa\u010dty Meta smaz\u00e1ny).<\/li><li><strong>Dot\u010den\u00e9 osoby:<\/strong> U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb).<\/li><li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> M\u011b\u0159en\u00ed dosahu (nap\u0159. statistiky p\u0159\u00edstup\u016f, rozpozn\u00e1v\u00e1n\u00ed vracej\u00edc\u00edch se n\u00e1v\u0161t\u011bvn\u00edk\u016f); sledov\u00e1n\u00ed (nap\u0159. profilov\u00e1n\u00ed z\u00e1jm\u016f\/chov\u00e1n\u00ed, pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie); vytv\u00e1\u0159en\u00ed c\u00edlov\u00fdch skupin; marketing; profily s informacemi o u\u017eivatel\u00edch (vytv\u00e1\u0159en\u00ed u\u017eivatelsk\u00fdch profil\u016f); m\u011b\u0159en\u00ed konverze (m\u011b\u0159en\u00ed \u00fa\u010dinnosti marketingov\u00fdch opat\u0159en\u00ed). Poskytov\u00e1n\u00ed na\u0161ich online slu\u017eeb a u\u017eivatelsk\u00e1 p\u0159\u00edv\u011btivost.<\/li><li><strong>Ukl\u00e1d\u00e1n\u00ed a maz\u00e1n\u00ed:<\/strong> Vymaz\u00e1n\u00ed v souladu s informacemi v \u010d\u00e1sti \"Obecn\u00e9 informace o ukl\u00e1d\u00e1n\u00ed a vymaz\u00e1v\u00e1n\u00ed \u00fadaj\u016f\". Ukl\u00e1d\u00e1n\u00ed soubor\u016f cookie po dobu a\u017e 2 let (Nen\u00ed-li uvedeno jinak, mohou b\u00fdt soubory cookie a podobn\u00e9 zp\u016fsoby ukl\u00e1d\u00e1n\u00ed ulo\u017eeny v za\u0159\u00edzen\u00edch u\u017eivatel\u016f po dobu dvou let).<\/li><li><strong>Bezpe\u010dnostn\u00ed opat\u0159en\u00ed:<\/strong> maskov\u00e1n\u00ed IP (pseudonymizace IP adresy).<\/li><li class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR).<\/li><\/ul><p><strong>Dal\u0161\u00ed informace o operac\u00edch, postupech a slu\u017eb\u00e1ch zpracov\u00e1n\u00ed:<\/strong><\/p><ul class=\"m-elements\"><li><strong>Reklamy na Facebooku: <\/strong>Um\u00edst\u011bn\u00ed reklamy na platform\u011b Facebook a vyhodnocen\u00ed v\u00fdsledk\u016f reklamy; <strong>Poskytovatel slu\u017eeb:<\/strong> Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Irsko; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR); <\/span><strong>Webov\u00e9 str\u00e1nky:<\/strong> <a href=\"https:\/\/www.facebook.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com<\/a>; <strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/www.facebook.com\/privacy\/policy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/privacy\/policy\/<\/a>; <strong>Z\u00e1klad pro p\u0159evody do t\u0159et\u00edch zem\u00ed:<\/strong> R\u00e1mec ochrany osobn\u00edch \u00fadaj\u016f (DPF); <strong>Mo\u017enost vzn\u00e9st n\u00e1mitku (opt-out):<\/strong> Odkazujeme na nastaven\u00ed ochrany osobn\u00edch \u00fadaj\u016f a reklamy v profilu u\u017eivatele na platform\u00e1ch Facebooku, jako\u017e i na postupy spole\u010dnosti Facebook t\u00fdkaj\u00edc\u00ed se souhlasu a kontaktn\u00edch mo\u017enost\u00ed pro uplatn\u011bn\u00ed informac\u00ed a dal\u0161\u00edch pr\u00e1v subjekt\u016f \u00fadaj\u016f, jak je pops\u00e1no v z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f spole\u010dnosti Facebook; <strong>Dal\u0161\u00ed informace:<\/strong> \u00dadaje o u\u017eivatel\u00edch ud\u00e1lost\u00ed, tj. \u00fadaje o chov\u00e1n\u00ed a z\u00e1jmech, jsou zpracov\u00e1v\u00e1ny pro \u00fa\u010dely c\u00edlen\u00e9 reklamy a vytv\u00e1\u0159en\u00ed c\u00edlov\u00fdch skupin na z\u00e1klad\u011b smlouvy o spole\u010dn\u00e9 odpov\u011bdnosti (\"dodatek spr\u00e1vce\"), <a href=\"https:\/\/www.facebook.com\/legal\/controller_addendum\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/controller_addendum<\/a>) se zpracov\u00e1v\u00e1. Spole\u010dn\u00e9 \u0159\u00edzen\u00ed je omezeno na shroma\u017e\u010fov\u00e1n\u00ed a p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f spole\u010dnosti Meta Platforms Ireland Limited se s\u00eddlem v EU. Za dal\u0161\u00ed zpracov\u00e1n\u00ed \u00fadaj\u016f je v\u00fdhradn\u011b odpov\u011bdn\u00e1 spole\u010dnost Meta Platforms Ireland Limited, co\u017e se t\u00fdk\u00e1 zejm\u00e9na p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f mate\u0159sk\u00e9 spole\u010dnosti Meta Platforms, Inc. v USA (na z\u00e1klad\u011b standardn\u00edch smluvn\u00edch dolo\u017eek uzav\u0159en\u00fdch mezi spole\u010dnostmi Meta Platforms Ireland Limited a Meta Platforms, Inc.)<\/li><li><strong>Reklamy na Instagramu: <\/strong>Um\u00edst\u011bn\u00ed reklamy na platform\u011b Instagram a vyhodnocen\u00ed v\u00fdsledk\u016f reklamy; <strong>Poskytovatel slu\u017eeb:<\/strong> Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Irsko; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR); <\/span><strong>Webov\u00e9 str\u00e1nky:<\/strong> <a href=\"https:\/\/www.instagram.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.instagram.com<\/a>; <strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/privacycenter.instagram.com\/policy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/privacycenter.instagram.com\/policy\/<\/a>; <strong>Z\u00e1klad pro p\u0159evody do t\u0159et\u00edch zem\u00ed:<\/strong> R\u00e1mec ochrany osobn\u00edch \u00fadaj\u016f (DPF); <strong>Mo\u017enost vzn\u00e9st n\u00e1mitku (opt-out):<\/strong> Odkazujeme na nastaven\u00ed ochrany \u00fadaj\u016f a reklamy v profilu u\u017eivatele na platform\u011b Instagram a v r\u00e1mci postupu souhlasu Instagramu a kontaktn\u00edch mo\u017enost\u00ed Instagramu pro uplatn\u011bn\u00ed informac\u00ed a dal\u0161\u00edch pr\u00e1v subjektu \u00fadaj\u016f v z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f Instagramu; <strong>Dal\u0161\u00ed informace:<\/strong> \u00dadaje o u\u017eivatel\u00edch ud\u00e1lost\u00ed, tj. \u00fadaje o chov\u00e1n\u00ed a z\u00e1jmech, jsou zpracov\u00e1v\u00e1ny pro \u00fa\u010dely c\u00edlen\u00e9 reklamy a vytv\u00e1\u0159en\u00ed c\u00edlov\u00fdch skupin na z\u00e1klad\u011b smlouvy o spole\u010dn\u00e9 odpov\u011bdnosti (\"dodatek spr\u00e1vce\"), <a href=\"https:\/\/www.facebook.com\/legal\/controller_addendum\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/controller_addendum<\/a>) se zpracov\u00e1v\u00e1. Spole\u010dn\u00e1 odpov\u011bdnost je omezena na shroma\u017e\u010fov\u00e1n\u00ed a p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f spole\u010dnosti Meta Platforms Ireland Limited se s\u00eddlem v EU. Za dal\u0161\u00ed zpracov\u00e1n\u00ed \u00fadaj\u016f odpov\u00edd\u00e1 v\u00fdhradn\u011b spole\u010dnost Meta Platforms Ireland Limited, co\u017e se t\u00fdk\u00e1 zejm\u00e9na p\u0159ed\u00e1v\u00e1n\u00ed \u00fadaj\u016f mate\u0159sk\u00e9 spole\u010dnosti Meta Platforms, Inc. v USA.<\/li><\/ul><h2 id=\"m136\">P\u0159\u00edtomnost na soci\u00e1ln\u00edch s\u00edt\u00edch (soci\u00e1ln\u00ed m\u00e9dia)<\/h2><p>Udr\u017eujeme online p\u0159\u00edtomnost na soci\u00e1ln\u00edch s\u00edt\u00edch a v t\u00e9to souvislosti zpracov\u00e1v\u00e1me \u00fadaje u\u017eivatel\u016f, abychom mohli komunikovat s u\u017eivateli, kte\u0159\u00ed jsou zde aktivn\u00ed, nebo jim nab\u00eddnout informace o n\u00e1s.<\/p><p>R\u00e1di bychom upozornili, \u017ee \u00fadaje u\u017eivatel\u016f mohou b\u00fdt zpracov\u00e1v\u00e1ny mimo Evropskou unii. To m\u016f\u017ee m\u00edt za n\u00e1sledek rizika pro u\u017eivatele, proto\u017ee by to nap\u0159\u00edklad mohlo zt\u00ed\u017eit vym\u00e1h\u00e1n\u00ed pr\u00e1v u\u017eivatel\u016f.<\/p><p>Krom\u011b toho se \u00fadaje u\u017eivatel\u016f v r\u00e1mci soci\u00e1ln\u00edch s\u00edt\u00ed zpravidla zpracov\u00e1vaj\u00ed pro \u00fa\u010dely pr\u016fzkumu trhu a reklamy. Na z\u00e1klad\u011b chov\u00e1n\u00ed u\u017eivatel\u016f a z n\u011bj vypl\u00fdvaj\u00edc\u00edch z\u00e1jm\u016f u\u017eivatel\u016f lze nap\u0159\u00edklad vytv\u00e1\u0159et u\u017eivatelsk\u00e9 profily. Ty mohou b\u00fdt n\u00e1sledn\u011b vyu\u017eity nap\u0159\u00edklad k um\u00edst\u011bn\u00ed reklam v r\u00e1mci s\u00edt\u00ed i mimo n\u011b, kter\u00e9 pravd\u011bpodobn\u011b odpov\u00eddaj\u00ed z\u00e1jm\u016fm u\u017eivatel\u016f. V po\u010d\u00edta\u010d\u00edch u\u017eivatel\u016f se proto zpravidla ukl\u00e1daj\u00ed soubory cookie, v nich\u017e je ulo\u017eeno chov\u00e1n\u00ed a z\u00e1jmy u\u017eivatel\u016f. Krom\u011b toho mohou b\u00fdt \u00fadaje ulo\u017eeny tak\u00e9 v u\u017eivatelsk\u00fdch profilech nez\u00e1visle na za\u0159\u00edzen\u00edch, kter\u00e1 u\u017eivatel\u00e9 pou\u017e\u00edvaj\u00ed (zejm\u00e9na pokud jsou \u010dleny p\u0159\u00edslu\u0161n\u00fdch platforem a jsou tam p\u0159ihl\u00e1\u0161eni).<\/p><p>Podrobn\u00fd popis p\u0159\u00edslu\u0161n\u00fdch forem zpracov\u00e1n\u00ed a mo\u017enost\u00ed odhl\u00e1\u0161en\u00ed naleznete v prohl\u00e1\u0161en\u00edch o ochran\u011b \u00fadaj\u016f a informac\u00edch poskytnut\u00fdch provozovateli p\u0159\u00edslu\u0161n\u00fdch s\u00edt\u00ed.<\/p><p>V p\u0159\u00edpad\u011b \u017e\u00e1dost\u00ed o informace a uplatn\u011bn\u00ed pr\u00e1v subjektu \u00fadaj\u016f bychom tak\u00e9 r\u00e1di upozornili, \u017ee nej\u00fa\u010dinn\u011bji je lze uplatnit u poskytovatel\u016f. Pouze ti maj\u00ed p\u0159\u00edstup k \u00fadaj\u016fm u\u017eivatel\u016f a mohou p\u0159ijmout p\u0159\u00edslu\u0161n\u00e1 opat\u0159en\u00ed a poskytnout informace p\u0159\u00edmo. Pokud p\u0159esto pot\u0159ebujete pomoc, m\u016f\u017eete se na n\u00e1s obr\u00e1tit.<\/p><ul class=\"m-elements\"><li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong> Kontaktn\u00ed \u00fadaje (nap\u0159. po\u0161tovn\u00ed a e-mailov\u00e9 adresy nebo telefonn\u00ed \u010d\u00edsla); \u00fadaje o obsahu (nap\u0159. textov\u00e9 nebo obrazov\u00e9 zpr\u00e1vy a p\u0159\u00edsp\u011bvky a informace o nich, jako jsou informace o autorstv\u00ed nebo dob\u011b vytvo\u0159en\u00ed). \u00dadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. zobrazen\u00ed str\u00e1nek a doba jejich zdr\u017een\u00ed, cesty kliknut\u00ed, intenzita a frekvence pou\u017e\u00edv\u00e1n\u00ed, typy pou\u017e\u00edvan\u00fdch za\u0159\u00edzen\u00ed a opera\u010dn\u00edch syst\u00e9m\u016f, interakce s obsahem a funkcemi).<\/li><li><strong>Dot\u010den\u00e9 osoby:<\/strong> U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb).<\/li><li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> Komunikace; zp\u011btn\u00e1 vazba (nap\u0159. sb\u011br zp\u011btn\u00e9 vazby prost\u0159ednictv\u00edm online formul\u00e1\u0159e). Vztahy s ve\u0159ejnost\u00ed.<\/li><li><strong>Ukl\u00e1d\u00e1n\u00ed a maz\u00e1n\u00ed:<\/strong> Vymaz\u00e1n\u00ed v souladu s informacemi uveden\u00fdmi v \u010d\u00e1sti \"Obecn\u00e9 informace o ukl\u00e1d\u00e1n\u00ed a vymaz\u00e1v\u00e1n\u00ed \u00fadaj\u016f\".<\/li><li class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR).<\/li><\/ul><p><strong>Dal\u0161\u00ed informace o operac\u00edch, postupech a slu\u017eb\u00e1ch zpracov\u00e1n\u00ed:<\/strong><\/p><ul class=\"m-elements\"><li><strong>Instagram: <\/strong>Soci\u00e1ln\u00ed s\u00ed\u0165, kter\u00e1 umo\u017e\u0148uje sd\u00edlet fotografie a videa, komentovat a obl\u00edben\u00e9 p\u0159\u00edsp\u011bvky, pos\u00edlat zpr\u00e1vy, p\u0159ihla\u0161ovat se k odb\u011bru profil\u016f a str\u00e1nek; <strong>Poskytovatel slu\u017eeb:<\/strong> Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Irsko; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR); <\/span><strong>Webov\u00e9 str\u00e1nky:<\/strong> <a href=\"https:\/\/www.instagram.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.instagram.com<\/a>; <strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/privacycenter.instagram.com\/policy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/privacycenter.instagram.com\/policy\/<\/a>. <strong>Z\u00e1klad pro p\u0159evody do t\u0159et\u00edch zem\u00ed:<\/strong> R\u00e1mec ochrany osobn\u00edch \u00fadaj\u016f (DPF).<\/li><\/ul><h2 id=\"m328\">Z\u00e1suvn\u00e9 moduly a vlo\u017een\u00e9 funkce a obsah<\/h2><p>Do na\u0161\u00ed online nab\u00eddky za\u010dle\u0148ujeme funk\u010dn\u00ed a obsahov\u00e9 prvky, kter\u00e9 z\u00edsk\u00e1v\u00e1me ze server\u016f jejich p\u0159\u00edslu\u0161n\u00fdch poskytovatel\u016f (d\u00e1le jen \"poskytovatel\u00e9 t\u0159et\u00edch stran\"). M\u016f\u017ee se jednat nap\u0159\u00edklad o grafiku, videa nebo mapy m\u011bst (d\u00e1le jednotn\u011b jen \"obsah\").<\/p><p>Integrace v\u017edy vy\u017eaduje, aby poskytovatel\u00e9 tohoto obsahu, kte\u0159\u00ed jsou t\u0159et\u00edmi stranami, zpracovali IP adresu u\u017eivatele, proto\u017ee bez IP adresy by nemohli odeslat obsah do prohl\u00ed\u017ee\u010de. IP adresa je tedy nutn\u00e1 k zobrazen\u00ed tohoto obsahu nebo funkce. Sna\u017e\u00edme se pou\u017e\u00edvat pouze obsah, jeho\u017e p\u0159\u00edslu\u0161n\u00ed poskytovatel\u00e9 pou\u017e\u00edvaj\u00ed IP adresu pouze k doru\u010den\u00ed obsahu. Poskytovatel\u00e9 t\u0159et\u00edch stran mohou pro statistick\u00e9 nebo marketingov\u00e9 \u00fa\u010dely pou\u017e\u00edvat tak\u00e9 tzv. pixelov\u00e9 zna\u010dky (neviditeln\u00e1 grafika, zn\u00e1m\u00e1 tak\u00e9 jako \"web beacons\"). Pixelov\u00e9 zna\u010dky mohou b\u00fdt pou\u017eity k anal\u00fdze informac\u00ed, jako je n\u00e1v\u0161t\u011bvnost str\u00e1nek tohoto webu. Pseudonymn\u00ed informace mohou b\u00fdt tak\u00e9 ulo\u017eeny v souborech cookie v za\u0159\u00edzen\u00ed u\u017eivatele a mohou obsahovat mimo jin\u00e9 technick\u00e9 informace o prohl\u00ed\u017ee\u010di a opera\u010dn\u00edm syst\u00e9mu, odkazuj\u00edc\u00ed webov\u00e9 str\u00e1nky, \u010das n\u00e1v\u0161t\u011bvy a dal\u0161\u00ed informace o vyu\u017e\u00edv\u00e1n\u00ed na\u0161\u00ed online nab\u00eddky, ale mohou b\u00fdt tak\u00e9 propojeny s takov\u00fdmi informacemi z jin\u00fdch zdroj\u016f.<\/p><p><strong>Pozn\u00e1mky k pr\u00e1vn\u00edm z\u00e1klad\u016fm:<\/strong> Pokud \u017e\u00e1d\u00e1me u\u017eivatele o souhlas s vyu\u017e\u00edv\u00e1n\u00edm slu\u017eeb t\u0159et\u00edch stran, je pr\u00e1vn\u00edm z\u00e1kladem pro zpracov\u00e1n\u00ed \u00fadaj\u016f povolen\u00ed. V opa\u010dn\u00e9m p\u0159\u00edpad\u011b jsou \u00fadaje u\u017eivatel\u016f zpracov\u00e1v\u00e1ny na z\u00e1klad\u011b na\u0161ich opr\u00e1vn\u011bn\u00fdch z\u00e1jm\u016f (tj. z\u00e1jem na efektivn\u00edch, hospod\u00e1rn\u00fdch a pro p\u0159\u00edjemce p\u0159\u00edv\u011btiv\u00fdch slu\u017eb\u00e1ch). V t\u00e9to souvislosti bychom v\u00e1s tak\u00e9 r\u00e1di upozornili na informace o pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f.<\/p><ul class=\"m-elements\"><li><strong>Zpracov\u00e1van\u00e9 typy dat:<\/strong> \u00dadaje o pou\u017e\u00edv\u00e1n\u00ed (nap\u0159. zobrazen\u00ed str\u00e1nek a doba pobytu na nich, cesty kliknut\u00ed, intenzita a frekvence pou\u017e\u00edv\u00e1n\u00ed, typy pou\u017e\u00edvan\u00fdch za\u0159\u00edzen\u00ed a opera\u010dn\u00edch syst\u00e9m\u016f, interakce s obsahem a funkcemi); meta, komunika\u010dn\u00ed a procesn\u00ed \u00fadaje (nap\u0159. IP adresy, \u010dasov\u00e9 \u00fadaje, identifika\u010dn\u00ed \u010d\u00edsla, z\u00fa\u010dastn\u011bn\u00e9 osoby). \u00dadaje o ud\u00e1lostech (Facebook) (\"\u00dadaje o ud\u00e1lostech\" jsou informace, kter\u00e9 jsou poskytovateli Meta zas\u00edl\u00e1ny nap\u0159\u00edklad prost\u0159ednictv\u00edm Meta pixel\u016f (a\u0165 u\u017e prost\u0159ednictv\u00edm aplikac\u00ed nebo jin\u00fdch kan\u00e1l\u016f) a t\u00fdkaj\u00ed se osob nebo jejich akc\u00ed. Tyto \u00fadaje zahrnuj\u00ed nap\u0159\u00edklad podrobnosti o n\u00e1v\u0161t\u011bv\u00e1ch webov\u00fdch str\u00e1nek, interakc\u00edch s obsahem a funkcemi, instalac\u00edch aplikac\u00ed a n\u00e1kupech produkt\u016f. \u00dadaje o ud\u00e1lostech jsou zpracov\u00e1v\u00e1ny za \u00fa\u010delem vytvo\u0159en\u00ed c\u00edlov\u00fdch skupin pro obsah a reklamn\u00ed sd\u011blen\u00ed (vlastn\u00ed publikum). Je d\u016fle\u017eit\u00e9 poznamenat, \u017ee \u00fadaje o ud\u00e1lostech nezahrnuj\u00ed skute\u010dn\u00fd obsah, jako jsou napsan\u00e9 koment\u00e1\u0159e, p\u0159ihla\u0161ovac\u00ed \u00fadaje nebo kontaktn\u00ed \u00fadaje, jako jsou jm\u00e9na, e-mailov\u00e9 adresy nebo telefonn\u00ed \u010d\u00edsla. \"\u00dadaje o ud\u00e1lostech\" spole\u010dnost Meta vyma\u017ee nejd\u00e9le po dvou letech a c\u00edlov\u00e9 skupiny z nich vytvo\u0159en\u00e9 zmiz\u00ed, kdy\u017e jsou na\u0161e u\u017eivatelsk\u00e9 \u00fa\u010dty Meta smaz\u00e1ny).<\/li><li><strong>Dot\u010den\u00e9 osoby:<\/strong> U\u017eivatel\u00e9 (nap\u0159. n\u00e1v\u0161t\u011bvn\u00edci webov\u00fdch str\u00e1nek, u\u017eivatel\u00e9 online slu\u017eeb).<\/li><li><strong>\u00da\u010dely zpracov\u00e1n\u00ed:<\/strong> Poskytov\u00e1n\u00ed na\u0161ich online slu\u017eeb a u\u017eivatelsk\u00e9 p\u0159\u00edv\u011btivosti; m\u011b\u0159en\u00ed dosahu (nap\u0159. statistiky p\u0159\u00edstup\u016f, rozpozn\u00e1v\u00e1n\u00ed vracej\u00edc\u00edch se n\u00e1v\u0161t\u011bvn\u00edk\u016f); sledov\u00e1n\u00ed (nap\u0159. profilov\u00e1n\u00ed z\u00e1jm\u016f\/chov\u00e1n\u00ed, pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie); vytv\u00e1\u0159en\u00ed c\u00edlov\u00fdch skupin; marketing. Profily s informacemi t\u00fdkaj\u00edc\u00edmi se u\u017eivatele (vytv\u00e1\u0159en\u00ed u\u017eivatelsk\u00fdch profil\u016f).<\/li><li><strong>Ukl\u00e1d\u00e1n\u00ed a maz\u00e1n\u00ed:<\/strong> Vymaz\u00e1n\u00ed v souladu s informacemi v \u010d\u00e1sti \"Obecn\u00e9 informace o ukl\u00e1d\u00e1n\u00ed a vymaz\u00e1v\u00e1n\u00ed \u00fadaj\u016f\". Ukl\u00e1d\u00e1n\u00ed soubor\u016f cookie po dobu a\u017e 2 let (Nen\u00ed-li uvedeno jinak, mohou b\u00fdt soubory cookie a podobn\u00e9 zp\u016fsoby ukl\u00e1d\u00e1n\u00ed ulo\u017eeny v za\u0159\u00edzen\u00edch u\u017eivatel\u016f po dobu dvou let).<\/li><li class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR). Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR).<\/li><\/ul><p><strong>Dal\u0161\u00ed informace o operac\u00edch, postupech a slu\u017eb\u00e1ch zpracov\u00e1n\u00ed:<\/strong><\/p><ul class=\"m-elements\"><li><strong>Z\u00e1suvn\u00e9 moduly a obsah Facebooku: <\/strong>Soci\u00e1ln\u00ed pluginy a obsah Facebooku - m\u016f\u017ee se jednat nap\u0159\u00edklad o obsah, jako jsou obr\u00e1zky, videa nebo text, a tla\u010d\u00edtka, pomoc\u00ed kter\u00fdch mohou u\u017eivatel\u00e9 sd\u00edlet obsah z t\u00e9to online nab\u00eddky v r\u00e1mci Facebooku. Seznam a vzhled soci\u00e1ln\u00edch plugin\u016f Facebooku si m\u016f\u017eete prohl\u00e9dnout zde: <a href=\"https:\/\/developers.facebook.com\/docs\/plugins\/\" target=\"_blank\" rel=\"noopener\">https:\/\/developers.facebook.com\/docs\/plugins\/<\/a> - Jsme spole\u010dn\u011b sMeta Platforms Ireland Limited zodpov\u011bdn\u00ed za shroma\u017e\u010fov\u00e1n\u00ed nebo p\u0159ij\u00edm\u00e1n\u00ed v r\u00e1mci p\u0159enosu (nikoli v\u0161ak za dal\u0161\u00ed zpracov\u00e1n\u00ed) \"\u00fadaj\u016f o ud\u00e1lostech\", kter\u00e9 Facebook shroma\u017e\u010fuje nebo p\u0159ij\u00edm\u00e1 v r\u00e1mci p\u0159enosu prost\u0159ednictv\u00edm soci\u00e1ln\u00edch plugin\u016f Facebooku (a funkc\u00ed pro vkl\u00e1d\u00e1n\u00ed obsahu), kter\u00e9 jsou prov\u00e1d\u011bny v na\u0161\u00ed online nab\u00eddce pro n\u00e1sleduj\u00edc\u00ed \u00fa\u010dely: a) zobrazov\u00e1n\u00ed obsahu a reklamn\u00edch informac\u00ed, kter\u00e9 odpov\u00eddaj\u00ed p\u0159edpokl\u00e1dan\u00fdm z\u00e1jm\u016fm u\u017eivatel\u016f; b) doru\u010dov\u00e1n\u00ed obchodn\u00edch a transak\u010dn\u00edch sd\u011blen\u00ed (nap\u0159. oslovov\u00e1n\u00ed u\u017eivatel\u016f prost\u0159ednictv\u00edm Facebook Messengeru); c) zlep\u0161ov\u00e1n\u00ed doru\u010dov\u00e1n\u00ed reklam a personalizace funkc\u00ed a obsahu (nap\u0159. zlep\u0161ov\u00e1n\u00ed rozpozn\u00e1v\u00e1n\u00ed, kter\u00fd obsah nebo reklamn\u00ed informace pravd\u011bpodobn\u011b odpov\u00eddaj\u00ed z\u00e1jm\u016fm u\u017eivatel\u016f). (nap\u0159. oslovov\u00e1n\u00ed u\u017eivatel\u016f prost\u0159ednictv\u00edm aplikace Facebook Messenger); c) zlep\u0161en\u00ed doru\u010dov\u00e1n\u00ed reklam a personalizace funkc\u00ed a obsahu (nap\u0159. zlep\u0161en\u00ed rozpozn\u00e1n\u00ed, kter\u00fd obsah nebo reklamn\u00ed informace pravd\u011bpodobn\u011b odpov\u00eddaj\u00ed z\u00e1jm\u016fm u\u017eivatel\u016f). Se spole\u010dnost\u00ed Facebook jsme uzav\u0159eli zvl\u00e1\u0161tn\u00ed smlouvu (\"dodatek spr\u00e1vce\", <a href=\"https:\/\/www.facebook.com\/legal\/controller_addendum\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/controller_addendum<\/a>), kter\u00fd upravuje zejm\u00e9na bezpe\u010dnostn\u00ed opat\u0159en\u00ed, kter\u00e1 mus\u00ed Facebook dodr\u017eovat (<a href=\"https:\/\/www.facebook.com\/legal\/terms\/data_security_terms\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/terms\/data_security_terms<\/a>) a v nich\u017e Facebook souhlasil s pln\u011bn\u00edm pr\u00e1v subjekt\u016f \u00fadaj\u016f (tj. u\u017eivatel\u00e9 mohou nap\u0159\u00edklad zas\u00edlat informace nebo \u017e\u00e1dosti o v\u00fdmaz p\u0159\u00edmo Facebooku). Pozn\u00e1mka: Pokud n\u00e1m Facebook poskytuje nam\u011b\u0159en\u00e9 hodnoty, anal\u00fdzy a zpr\u00e1vy (kter\u00e9 jsou agregovan\u00e9, tj. neobsahuj\u00ed \u017e\u00e1dn\u00e9 informace o jednotliv\u00fdch u\u017eivatel\u00edch a jsou pro n\u00e1s anonymn\u00ed), neprov\u00e1d\u00ed se toto zpracov\u00e1n\u00ed v r\u00e1mci spole\u010dn\u00e9 odpov\u011bdnosti, ale na z\u00e1klad\u011b smlouvy o zpracov\u00e1n\u00ed objedn\u00e1vky (\"podm\u00ednky zpracov\u00e1n\u00ed \u00fadaj\u016f\"), <a href=\"https:\/\/www.facebook.com\/legal\/terms\/dataprocessing\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/terms\/dataprocessing<\/a>) \"podm\u00ednky zabezpe\u010den\u00ed \u00fadaj\u016f\" (<a href=\"https:\/\/www.facebook.com\/legal\/terms\/data_security_terms\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/terms\/data_security_terms<\/a>) a s ohledem na zpracov\u00e1n\u00ed v USA na z\u00e1klad\u011b standardn\u00edch smluvn\u00edch dolo\u017eek (\"Facebook-EU Data Transfer Addendum, <a href=\"https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum<\/a>). Pr\u00e1va u\u017eivatel\u016f (zejm\u00e9na na informace, v\u00fdmaz, n\u00e1mitku a st\u00ed\u017enost u p\u0159\u00edslu\u0161n\u00e9ho dozorov\u00e9ho \u00fa\u0159adu) nejsou smlouvami s Facebookem omezena; <strong>Poskytovatel slu\u017eeb:<\/strong> Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Irsko; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR); <\/span><strong>Webov\u00e9 str\u00e1nky:<\/strong> <a href=\"https:\/\/www.facebook.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com<\/a>; <strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/www.facebook.com\/privacy\/policy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/privacy\/policy\/<\/a>. <strong>Z\u00e1klad pro p\u0159evody do t\u0159et\u00edch zem\u00ed:<\/strong> R\u00e1mec ochrany osobn\u00edch \u00fadaj\u016f (DPF).<\/li><li><strong>Z\u00e1suvn\u00e9 moduly a obsah Instagramu: <\/strong>Z\u00e1suvn\u00e9 moduly a obsah Instagramu - mohou zahrnovat nap\u0159\u00edklad obsah, jako jsou obr\u00e1zky, videa nebo text, a tla\u010d\u00edtka, pomoc\u00ed kter\u00fdch mohou u\u017eivatel\u00e9 sd\u00edlet obsah z t\u00e9to online nab\u00eddky v r\u00e1mci Instagramu. - Spole\u010dn\u011b s Meta Platforms Ireland Limited jsme odpov\u011bdn\u00ed za shroma\u017e\u010fov\u00e1n\u00ed nebo p\u0159ij\u00edm\u00e1n\u00ed v r\u00e1mci p\u0159enosu (nikoli v\u0161ak za dal\u0161\u00ed zpracov\u00e1n\u00ed) \"\u00fadaj\u016f o ud\u00e1lostech\", kter\u00e9 Facebook shroma\u017e\u010fuje pomoc\u00ed funkc\u00ed Instagramu (nap\u0159. funkc\u00ed pro vkl\u00e1d\u00e1n\u00ed obsahu), kter\u00e9 jsou prov\u00e1d\u011bny v na\u0161\u00ed online nab\u00eddce nebo kter\u00e9 p\u0159ij\u00edm\u00e1 v r\u00e1mci p\u0159enosu pro n\u00e1sleduj\u00edc\u00ed \u00fa\u010dely: a) zobrazov\u00e1n\u00ed obsahu a reklamn\u00edch informac\u00ed, kter\u00e9 odpov\u00eddaj\u00ed p\u0159edpokl\u00e1dan\u00fdm z\u00e1jm\u016fm u\u017eivatel\u016f; b) doru\u010dov\u00e1n\u00ed obchodn\u00edch a transak\u010dn\u00edch sd\u011blen\u00ed (nap\u0159. oslovov\u00e1n\u00ed u\u017eivatel\u016f prost\u0159ednictv\u00edm slu\u017eby Facebook Messenger). (nap\u0159. osloven\u00ed u\u017eivatel\u016f prost\u0159ednictv\u00edm aplikace Facebook Messenger); c) zlep\u0161en\u00ed doru\u010dov\u00e1n\u00ed reklam a personalizace funkc\u00ed a obsahu (nap\u0159. zlep\u0161en\u00ed rozpozn\u00e1n\u00ed, kter\u00fd obsah nebo reklamn\u00ed informace p\u0159edpokl\u00e1dan\u011b odpov\u00eddaj\u00ed z\u00e1jm\u016fm u\u017eivatel\u016f). Se spole\u010dnost\u00ed Facebook jsme uzav\u0159eli zvl\u00e1\u0161tn\u00ed smlouvu (\"dodatek spr\u00e1vce\", <a href=\"https:\/\/www.facebook.com\/legal\/controller_addendum\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/controller_addendum<\/a>), kter\u00fd upravuje zejm\u00e9na bezpe\u010dnostn\u00ed opat\u0159en\u00ed, kter\u00e1 mus\u00ed Facebook dodr\u017eovat (<a href=\"https:\/\/www.facebook.com\/legal\/terms\/data_security_terms\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/terms\/data_security_terms<\/a>) a v nich\u017e Facebook souhlasil s pln\u011bn\u00edm pr\u00e1v subjekt\u016f \u00fadaj\u016f (tj. u\u017eivatel\u00e9 mohou nap\u0159\u00edklad zas\u00edlat informace nebo \u017e\u00e1dosti o v\u00fdmaz p\u0159\u00edmo Facebooku). Pozn\u00e1mka: Pokud n\u00e1m Facebook poskytuje nam\u011b\u0159en\u00e9 hodnoty, anal\u00fdzy a zpr\u00e1vy (kter\u00e9 jsou agregovan\u00e9, tj. neobsahuj\u00ed \u017e\u00e1dn\u00e9 informace o jednotliv\u00fdch u\u017eivatel\u00edch a jsou pro n\u00e1s anonymn\u00ed), neprov\u00e1d\u00ed se toto zpracov\u00e1n\u00ed v r\u00e1mci spole\u010dn\u00e9 odpov\u011bdnosti, ale na z\u00e1klad\u011b smlouvy o zpracov\u00e1n\u00ed objedn\u00e1vky (\"podm\u00ednky zpracov\u00e1n\u00ed \u00fadaj\u016f\"), <a href=\"https:\/\/www.facebook.com\/legal\/terms\/dataprocessing\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/terms\/dataprocessing<\/a>) \"podm\u00ednky zabezpe\u010den\u00ed \u00fadaj\u016f\" (<a href=\"https:\/\/www.facebook.com\/legal\/terms\/data_security_terms\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/terms\/data_security_terms<\/a>) a s ohledem na zpracov\u00e1n\u00ed v USA na z\u00e1klad\u011b standardn\u00edch smluvn\u00edch dolo\u017eek (\"Facebook-EU Data Transfer Addendum, <a href=\"https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum\" target=\"_blank\" rel=\"noopener\">https:\/\/www.facebook.com\/legal\/EU_data_transfer_addendum<\/a>). Pr\u00e1va u\u017eivatel\u016f (zejm\u00e9na na informace, v\u00fdmaz, n\u00e1mitku a st\u00ed\u017enost u p\u0159\u00edslu\u0161n\u00e9ho dozorov\u00e9ho \u00fa\u0159adu) nejsou smlouvami s Facebookem omezena; <strong>Poskytovatel slu\u017eeb:<\/strong> Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Irsko; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Opr\u00e1vn\u011bn\u00e9 z\u00e1jmy (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. f) GDPR); <\/span><strong>Webov\u00e9 str\u00e1nky:<\/strong> <a href=\"https:\/\/www.instagram.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.instagram.com<\/a>. <strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/privacycenter.instagram.com\/policy\/\" target=\"_blank\" rel=\"noopener\">https:\/\/privacycenter.instagram.com\/policy\/<\/a>.<\/li><li><strong>Videa na YouTube: <\/strong>Obsah videa; <strong>Poskytovatel slu\u017eeb:<\/strong> Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR); <\/span><strong>Webov\u00e9 str\u00e1nky:<\/strong> <a href=\"https:\/\/www.youtube.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com<\/a>; <strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>; <strong>Z\u00e1klad pro p\u0159evody do t\u0159et\u00edch zem\u00ed:<\/strong> R\u00e1mec ochrany osobn\u00edch \u00fadaj\u016f (DPF). <strong>Mo\u017enost vzn\u00e9st n\u00e1mitku (opt-out):<\/strong> Z\u00e1suvn\u00fd modul Opt-out: <a href=\"https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de\" target=\"_blank\" rel=\"noopener\">https:\/\/tools.google.com\/dlpage\/gaoptout?hl=de<\/a>Nastaven\u00ed zobrazov\u00e1n\u00ed reklam: <a href=\"https:\/\/myadcenter.google.com\/personalizationoff\" target=\"_blank\" rel=\"noopener\">https:\/\/myadcenter.google.com\/personalizationoff<\/a>.<\/li><li><strong>Videa na YouTube: <\/strong>Videa ulo\u017een\u00e1 na YouTube jsou vlo\u017eena do na\u0161\u00ed online nab\u00eddky. Tato videa na YouTube jsou integrov\u00e1na prost\u0159ednictv\u00edm speci\u00e1ln\u00ed dom\u00e9ny s pou\u017eit\u00edm komponenty \"youtube-nocookie\" v takzvan\u00e9m \"roz\u0161\u00ed\u0159en\u00e9m re\u017eimu ochrany dat\". V \"roz\u0161\u00ed\u0159en\u00e9m re\u017eimu ochrany dat\" mohou b\u00fdt a\u017e do spu\u0161t\u011bn\u00ed videa ve va\u0161em koncov\u00e9m za\u0159\u00edzen\u00ed v souborech cookie nebo prost\u0159ednictv\u00edm srovnateln\u00fdch postup\u016f ulo\u017eeny pouze informace v\u010detn\u011b va\u0161\u00ed IP adresy a \u00fadaj\u016f o prohl\u00ed\u017ee\u010di a va\u0161em koncov\u00e9m za\u0159\u00edzen\u00ed, kter\u00e9 YouTube vy\u017eaduje pro v\u00fdstup, kontrolu a optimalizaci zobrazen\u00ed videa. Jakmile videa p\u0159ehrajete, m\u016f\u017ee YouTube zpracov\u00e1vat dal\u0161\u00ed informace za \u00fa\u010delem anal\u00fdzy chov\u00e1n\u00ed p\u0159i pou\u017e\u00edv\u00e1n\u00ed a jejich ulo\u017een\u00ed do u\u017eivatelsk\u00e9ho profilu a personalizace obsahu a reklam. Doba ulo\u017een\u00ed soubor\u016f cookie m\u016f\u017ee b\u00fdt a\u017e dva roky; <strong>Poskytovatel slu\u017eeb:<\/strong> Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irsko; <span class=\"\"><strong>Pr\u00e1vn\u00ed z\u00e1klady:<\/strong> Souhlas (\u010dl. 6 odst. 1 v\u011bta 1 p\u00edsm. a) GDPR); <\/span><strong>Webov\u00e9 str\u00e1nky:<\/strong> <a href=\"https:\/\/www.youtube.com\" target=\"_blank\" rel=\"noopener\">https:\/\/www.youtube.com<\/a>; <strong>Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f:<\/strong> <a href=\"https:\/\/policies.google.com\/privacy\" target=\"_blank\" rel=\"noopener\">https:\/\/policies.google.com\/privacy<\/a>; <strong>Z\u00e1klad pro p\u0159evody do t\u0159et\u00edch zem\u00ed:<\/strong> R\u00e1mec ochrany osobn\u00edch \u00fadaj\u016f (DPF). <strong>Dal\u0161\u00ed informace:<\/strong> <a href=\"https:\/\/support.google.com\/youtube\/answer\/171780?hl=de-DE#zippy=%2Cturn-on-privacy-enhanced-mode%2Cerweiterten-datenschutzmodus-aktivieren\" target=\"_blank\" rel=\"noopener\">https:\/\/support.google.com\/youtube\/answer\/171780?hl=de-DE#zippy=%2Cturn-on-privacy-enhanced-mode%2Cerweiterten-datenschutzmodus-aktivieren<\/a>.<\/li><\/ul><h2 id=\"m15\">Fotografie a videoz\u00e1znamy z Maschseefestu<\/h2><p>B\u011bhem akce budou po\u0159izov\u00e1ny fotografie a videa, kter\u00e9 HVG pou\u017eije pro \u00fa\u010dely report\u00e1\u017e\u00ed a public relations, zejm\u00e9na pro soci\u00e1ln\u00ed m\u00e9dia, webov\u00e9 str\u00e1nky nebo aftermovies.<\/p><p>\u00da\u010dast\u00ed na akci souhlas\u00edte s vytvo\u0159en\u00edm a pou\u017eit\u00edm t\u011bchto z\u00e1znam\u016f.<\/p><h2 id=\"m15\">Zm\u011bna a aktualizace<\/h2><p>\u017d\u00e1d\u00e1me v\u00e1s, abyste se pravideln\u011b informovali o obsahu na\u0161ich z\u00e1sad ochrany osobn\u00edch \u00fadaj\u016f. Z\u00e1sady ochrany osobn\u00edch \u00fadaj\u016f zm\u011bn\u00edme, jakmile to budou vy\u017eadovat zm\u011bny v n\u00e1mi prov\u00e1d\u011bn\u00e9m zpracov\u00e1n\u00ed \u00fadaj\u016f. Budeme v\u00e1s informovat, jakmile zm\u011bny budou vy\u017eadovat va\u0161i spolupr\u00e1ci (nap\u0159. souhlas) nebo jin\u00e9 individu\u00e1ln\u00ed ozn\u00e1men\u00ed.<\/p><p>Pokud v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f uv\u00e1d\u00edme adresy a kontaktn\u00ed \u00fadaje spole\u010dnost\u00ed a organizac\u00ed, m\u011bjte na pam\u011bti, \u017ee se tyto adresy mohou v pr\u016fb\u011bhu \u010dasu m\u011bnit, a ne\u017e n\u00e1s kontaktujete, zkontrolujte si pros\u00edm tyto informace.<\/p><h2 id=\"m42\">Definice pojm\u016f<\/h2><p>V t\u00e9to \u010d\u00e1sti naleznete p\u0159ehled pojm\u016f pou\u017eit\u00fdch v t\u011bchto z\u00e1sad\u00e1ch ochrany osobn\u00edch \u00fadaj\u016f. Pokud jsou pojmy definov\u00e1ny z\u00e1konem, plat\u00ed jejich z\u00e1konn\u00e9 definice. N\u00e1sleduj\u00edc\u00ed vysv\u011btlen\u00ed naopak slou\u017e\u00ed p\u0159edev\u0161\u00edm k lep\u0161\u00edmu pochopen\u00ed.<\/p><ul class=\"glossary\"><li><strong>Inventariza\u010dn\u00ed \u00fadaje:<\/strong> Invent\u00e1rn\u00ed \u00fadaje zahrnuj\u00ed z\u00e1kladn\u00ed informace, kter\u00e9 jsou nezbytn\u00e9 pro identifikaci a spr\u00e1vu smluvn\u00edch partner\u016f, u\u017eivatelsk\u00fdch \u00fa\u010dt\u016f, profil\u016f a podobn\u00fdch p\u0159i\u0159azen\u00ed. Tyto \u00fadaje mohou zahrnovat osobn\u00ed a demografick\u00e9 \u00fadaje, jako jsou jm\u00e9na, kontaktn\u00ed \u00fadaje (adresy, telefonn\u00ed \u010d\u00edsla, e-mailov\u00e9 adresy), data narozen\u00ed a specifick\u00e9 identifik\u00e1tory (ID u\u017eivatele). Invent\u00e1rn\u00ed \u00fadaje tvo\u0159\u00ed z\u00e1klad pro jakoukoli form\u00e1ln\u00ed interakci mezi lidmi a slu\u017ebami, za\u0159\u00edzen\u00edmi nebo syst\u00e9my t\u00edm, \u017ee umo\u017e\u0148uj\u00ed jasn\u00e9 p\u0159i\u0159azen\u00ed a komunikaci.<\/li><li><strong>\u00dadaje o obsahu:<\/strong> Obsahov\u00e1 data zahrnuj\u00ed informace, kter\u00e9 vznikaj\u00ed p\u0159i vytv\u00e1\u0159en\u00ed, \u00faprav\u00e1ch a publikov\u00e1n\u00ed obsahu v\u0161eho druhu. Tato kategorie dat m\u016f\u017ee zahrnovat text, obr\u00e1zky, videa, zvukov\u00e9 soubory a dal\u0161\u00ed multimedi\u00e1ln\u00ed obsah publikovan\u00fd na r\u016fzn\u00fdch platform\u00e1ch a m\u00e9di\u00edch. Obsahov\u00e1 data se neomezuj\u00ed pouze na samotn\u00fd obsah, ale zahrnuj\u00ed tak\u00e9 metadata, kter\u00e1 poskytuj\u00ed informace o samotn\u00e9m obsahu, jako jsou zna\u010dky, popisy, informace o autorovi a data zve\u0159ejn\u011bn\u00ed.<\/li><li><strong>Kontaktn\u00ed \u00fadaje:<\/strong> Kontaktn\u00ed \u00fadaje jsou z\u00e1kladn\u00ed informace, kter\u00e9 umo\u017e\u0148uj\u00ed komunikaci s lidmi nebo organizacemi. Zahrnuj\u00ed telefonn\u00ed \u010d\u00edsla, po\u0161tovn\u00ed adresy a e-mailov\u00e9 adresy, jako\u017e i komunika\u010dn\u00ed n\u00e1stroje, jako jsou nap\u0159\u00edklad hesla soci\u00e1ln\u00edch m\u00e9di\u00ed a identifik\u00e1tory pro rychl\u00e9 zas\u00edl\u00e1n\u00ed zpr\u00e1v.<\/li><li><strong>P\u0159evodn\u00ed m\u011b\u0159en\u00ed:<\/strong> M\u011b\u0159en\u00ed konverz\u00ed (ozna\u010dovan\u00e9 tak\u00e9 jako \"vyhodnocov\u00e1n\u00ed n\u00e1v\u0161t\u011bv\") je proces, kter\u00fd lze pou\u017e\u00edt ke stanoven\u00ed \u00fa\u010dinnosti marketingov\u00fdch opat\u0159en\u00ed. Za t\u00edmto \u00fa\u010delem se na za\u0159\u00edzen\u00ed u\u017eivatele v r\u00e1mci webov\u00fdch str\u00e1nek, na nich\u017e marketingov\u00e1 opat\u0159en\u00ed prob\u00edhaj\u00ed, obvykle ukl\u00e1d\u00e1 soubor cookie, kter\u00fd se pot\u00e9 znovu na\u010dte na c\u00edlov\u00e9 webov\u00e9 str\u00e1nce. To n\u00e1m nap\u0159\u00edklad umo\u017e\u0148uje sledovat, zda reklamy, kter\u00e9 jsme um\u00edstili na jin\u00e9 webov\u00e9 str\u00e1nky, byly \u00fasp\u011b\u0161n\u00e9.<\/li><li><strong>Um\u011bl\u00e1 inteligence (AI):<\/strong> \u00da\u010delem zpracov\u00e1n\u00ed \u00fadaj\u016f pomoc\u00ed um\u011bl\u00e9 inteligence (AI) je automatizovan\u00e1 anal\u00fdza a zpracov\u00e1n\u00ed u\u017eivatelsk\u00fdch \u00fadaj\u016f za \u00fa\u010delem rozpozn\u00e1n\u00ed vzorc\u016f, vytv\u00e1\u0159en\u00ed p\u0159edpov\u011bd\u00ed a zlep\u0161en\u00ed efektivity a kvality na\u0161ich slu\u017eeb. To zahrnuje shroma\u017e\u010fov\u00e1n\u00ed, \u010di\u0161t\u011bn\u00ed a strukturov\u00e1n\u00ed dat, tr\u00e9nov\u00e1n\u00ed a pou\u017e\u00edv\u00e1n\u00ed model\u016f um\u011bl\u00e9 inteligence, jako\u017e i pr\u016fb\u011b\u017en\u00e9 p\u0159ezkoum\u00e1v\u00e1n\u00ed a optimalizaci v\u00fdsledk\u016f a prov\u00e1d\u00ed se v\u00fdhradn\u011b se souhlasem u\u017eivatele nebo na z\u00e1klad\u011b z\u00e1konn\u00e9ho povolen\u00ed.<\/li><li><strong>Meta, komunikace a zpracov\u00e1n\u00ed dat:<\/strong> Meta\u00fadaje, komunika\u010dn\u00ed \u00fadaje a procesn\u00ed \u00fadaje jsou kategorie, kter\u00e9 obsahuj\u00ed informace o zp\u016fsobu zpracov\u00e1n\u00ed, p\u0159enosu a spr\u00e1vy \u00fadaj\u016f. Meta\u00fadaje, zn\u00e1m\u00e9 tak\u00e9 jako \u00fadaje o \u00fadaj\u00edch, zahrnuj\u00ed informace, kter\u00e9 popisuj\u00ed kontext, p\u016fvod a strukturu jin\u00fdch \u00fadaj\u016f. Mohou zahrnovat informace o velikosti souboru, datu vytvo\u0159en\u00ed, autorovi dokumentu a historii zm\u011bn. Data o komunikaci zaznamen\u00e1vaj\u00ed v\u00fdm\u011bnu informac\u00ed mezi u\u017eivateli prost\u0159ednictv\u00edm r\u016fzn\u00fdch kan\u00e1l\u016f, jako je e-mailov\u00fd provoz, protokoly hovor\u016f, zpr\u00e1vy v soci\u00e1ln\u00edch s\u00edt\u00edch a historie chatu, v\u010detn\u011b z\u00fa\u010dastn\u011bn\u00fdch osob, \u010dasov\u00fdch raz\u00edtek a p\u0159enosov\u00fdch cest. Procesn\u00ed data popisuj\u00ed procesy a postupy v r\u00e1mci syst\u00e9m\u016f nebo organizac\u00ed, v\u010detn\u011b dokumentace pracovn\u00edch postup\u016f, z\u00e1znam\u016f transakc\u00ed a \u010dinnost\u00ed a auditn\u00edch protokol\u016f pou\u017e\u00edvan\u00fdch ke sledov\u00e1n\u00ed a kontrole proces\u016f.<\/li><li><strong>\u00dadaje o pou\u017eit\u00ed:<\/strong> \u00dadaje o pou\u017e\u00edv\u00e1n\u00ed se t\u00fdkaj\u00ed informac\u00ed, kter\u00e9 zachycuj\u00ed, jak u\u017eivatel\u00e9 pracuj\u00ed s digit\u00e1ln\u00edmi produkty, slu\u017ebami nebo platformami. Tyto \u00fadaje zahrnuj\u00ed \u0161irokou \u0161k\u00e1lu informac\u00ed, kter\u00e9 ukazuj\u00ed, jak u\u017eivatel\u00e9 pou\u017e\u00edvaj\u00ed aplikace, kter\u00e9 funkce up\u0159ednost\u0148uj\u00ed, jak dlouho z\u016fst\u00e1vaj\u00ed na ur\u010dit\u00fdch str\u00e1nk\u00e1ch a jak\u00fdmi cestami se v aplikaci pohybuj\u00ed. \u00dadaje o pou\u017e\u00edv\u00e1n\u00ed mohou zahrnovat tak\u00e9 frekvenci pou\u017e\u00edv\u00e1n\u00ed, \u010dasov\u00e9 zna\u010dky aktivit, IP adresy, informace o za\u0159\u00edzen\u00ed a \u00fadaje o poloze. Jsou obzvl\u00e1\u0161t\u011b cenn\u00e9 pro anal\u00fdzu chov\u00e1n\u00ed u\u017eivatel\u016f, optimalizaci u\u017eivatelsk\u00fdch zku\u0161enost\u00ed, personalizaci obsahu a zlep\u0161ov\u00e1n\u00ed produkt\u016f nebo slu\u017eeb. Krom\u011b toho hraj\u00ed \u00fadaje o pou\u017e\u00edv\u00e1n\u00ed z\u00e1sadn\u00ed roli p\u0159i rozpozn\u00e1v\u00e1n\u00ed trend\u016f, preferenc\u00ed a potenci\u00e1ln\u00edch probl\u00e9mov\u00fdch oblast\u00ed v r\u00e1mci digit\u00e1ln\u00edch nab\u00eddek.<\/li><li><strong>Osobn\u00ed \u00fadaje:<\/strong> \"Osobn\u00edmi \u00fadaji\" se rozum\u00ed ve\u0161ker\u00e9 informace t\u00fdkaj\u00edc\u00ed se identifikovan\u00e9 nebo identifikovateln\u00e9 fyzick\u00e9 osoby (d\u00e1le jen \"subjekt \u00fadaj\u016f\"); identifikovateln\u00e1 fyzick\u00e1 osoba je osoba, kterou lze p\u0159\u00edmo \u010di nep\u0159\u00edmo identifikovat, zejm\u00e9na odkazem na ur\u010dit\u00fd identifik\u00e1tor, jako je jm\u00e9no, identifika\u010dn\u00ed \u010d\u00edslo, lokaliza\u010dn\u00ed \u00fadaje, online identifik\u00e1tor (nap\u0159. cookie) nebo na jeden \u010di v\u00edce zvl\u00e1\u0161tn\u00edch prvk\u016f fyzick\u00e9, fyziologick\u00e9, genetick\u00e9, psychick\u00e9, ekonomick\u00e9, kulturn\u00ed nebo spole\u010densk\u00e9 identity t\u00e9to fyzick\u00e9 osoby.<\/li><li><strong>Profily s informacemi o u\u017eivateli:<\/strong> Zpracov\u00e1n\u00ed \"profil\u016f s informacemi o u\u017eivateli\", zkr\u00e1cen\u011b \"profil\u016f\", zahrnuje jak\u00fdkoli typ automatizovan\u00e9ho zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f, kter\u00e9 spo\u010d\u00edv\u00e1 v pou\u017eit\u00ed t\u011bchto osobn\u00edch \u00fadaj\u016f k anal\u00fdze, vyhodnocen\u00ed nebo p\u0159edv\u00edd\u00e1n\u00ed ur\u010dit\u00fdch osobn\u00edch aspekt\u016f t\u00fdkaj\u00edc\u00edch se fyzick\u00e9 osoby (v z\u00e1vislosti na typu profilov\u00e1n\u00ed m\u016f\u017ee j\u00edt o r\u016fzn\u00e9 informace t\u00fdkaj\u00edc\u00ed se demografick\u00fdch \u00fadaj\u016f, chov\u00e1n\u00ed a z\u00e1jm\u016f, jako je interakce s webov\u00fdmi str\u00e1nkami a jejich obsahem atd.) (nap\u0159. z\u00e1jmy o ur\u010dit\u00fd obsah nebo produkty, chov\u00e1n\u00ed p\u0159i klik\u00e1n\u00ed na webov\u00e9 str\u00e1nky nebo um\u00edst\u011bn\u00ed). Pro \u00fa\u010dely profilov\u00e1n\u00ed se \u010dasto pou\u017e\u00edvaj\u00ed soubory cookie a webov\u00e9 maj\u00e1ky.<\/li><li><strong>\u00dadaje z protokolu:<\/strong> Data protokolu jsou informace o ud\u00e1lostech nebo \u010dinnostech, kter\u00e9 byly zaznamen\u00e1ny v syst\u00e9mu nebo s\u00edti. Tato data obvykle obsahuj\u00ed informace, jako jsou \u010dasov\u00e9 zna\u010dky, IP adresy, u\u017eivatelsk\u00e9 akce, chybov\u00e1 hl\u00e1\u0161en\u00ed a dal\u0161\u00ed podrobnosti o pou\u017e\u00edv\u00e1n\u00ed nebo provozu syst\u00e9mu. Data protokolu se \u010dasto pou\u017e\u00edvaj\u00ed k anal\u00fdze probl\u00e9m\u016f syst\u00e9mu, k monitorov\u00e1n\u00ed zabezpe\u010den\u00ed nebo k vytv\u00e1\u0159en\u00ed zpr\u00e1v o v\u00fdkonu.<\/li><li><strong>M\u011b\u0159en\u00ed dosahu:<\/strong> M\u011b\u0159en\u00ed dosahu (zn\u00e1m\u00e9 tak\u00e9 jako webov\u00e1 analytika) se pou\u017e\u00edv\u00e1 k vyhodnocen\u00ed toku n\u00e1v\u0161t\u011bvn\u00edk\u016f online nab\u00eddky a m\u016f\u017ee zahrnovat chov\u00e1n\u00ed nebo z\u00e1jem n\u00e1v\u0161t\u011bvn\u00edk\u016f o ur\u010dit\u00e9 informace, nap\u0159\u00edklad o obsah webov\u00fdch str\u00e1nek. Pomoc\u00ed anal\u00fdzy dosahu mohou provozovatel\u00e9 online slu\u017eeb nap\u0159\u00edklad rozpoznat, v jak\u00e9m \u010dase u\u017eivatel\u00e9 nav\u0161t\u011bvuj\u00ed jejich webov\u00e9 str\u00e1nky a jak\u00fd obsah je zaj\u00edm\u00e1. To jim umo\u017e\u0148uje nap\u0159\u00edklad l\u00e9pe p\u0159izp\u016fsobit obsah sv\u00fdch webov\u00fdch str\u00e1nek pot\u0159eb\u00e1m n\u00e1v\u0161t\u011bvn\u00edk\u016f. Pseudonymn\u00ed soubory cookie a webov\u00e9 maj\u00e1ky se \u010dasto pou\u017e\u00edvaj\u00ed pro \u00fa\u010dely anal\u00fdzy dosahu, aby bylo mo\u017en\u00e9 rozpoznat vracej\u00edc\u00ed se n\u00e1v\u0161t\u011bvn\u00edky a z\u00edskat tak p\u0159esn\u011bj\u0161\u00ed anal\u00fdzy vyu\u017e\u00edv\u00e1n\u00ed online nab\u00eddky.<\/li><li><strong>\u00dadaje o poloze:<\/strong> \u00dadaje o poloze vznikaj\u00ed, kdy\u017e se mobiln\u00ed za\u0159\u00edzen\u00ed (nebo jin\u00e9 za\u0159\u00edzen\u00ed s technick\u00fdmi po\u017eadavky na ur\u010den\u00ed polohy) p\u0159ipoj\u00ed k r\u00e1diov\u00e9 bu\u0148ce, s\u00edti WLAN nebo podobn\u00fdm technick\u00fdm prost\u0159edk\u016fm a funkc\u00edm pro ur\u010den\u00ed polohy. \u00dadaje o poloze slou\u017e\u00ed k ur\u010den\u00ed zem\u011bpisn\u011b ur\u010diteln\u00e9 polohy na zemi, na kter\u00e9 se p\u0159\u00edslu\u0161n\u00e9 za\u0159\u00edzen\u00ed nach\u00e1z\u00ed. \u00dadaje o poloze lze pou\u017e\u00edt nap\u0159\u00edklad k zobrazen\u00ed mapov\u00fdch funkc\u00ed nebo jin\u00fdch informac\u00ed z\u00e1visl\u00fdch na poloze.<\/li><li><strong>Sledov\u00e1n\u00ed:<\/strong> Term\u00edn \"sledov\u00e1n\u00ed\" se pou\u017e\u00edv\u00e1 v p\u0159\u00edpadech, kdy lze sledovat chov\u00e1n\u00ed u\u017eivatel\u016f v r\u00e1mci n\u011bkolika online slu\u017eeb. Informace o chov\u00e1n\u00ed a z\u00e1jmech se zpravidla ukl\u00e1daj\u00ed do soubor\u016f cookie nebo na servery poskytovatel\u016f sledovac\u00edch technologi\u00ed s ohledem na pou\u017e\u00edvan\u00e9 online slu\u017eby (tzv. profilov\u00e1n\u00ed). Tyto informace pak mohou b\u00fdt pou\u017eity nap\u0159\u00edklad k tomu, aby se u\u017eivatel\u016fm zobrazovaly reklamy, kter\u00e9 pravd\u011bpodobn\u011b odpov\u00eddaj\u00ed jejich z\u00e1jm\u016fm.<\/li><li><strong>Odpov\u011bdn\u00e1 osoba:<\/strong> \"Spr\u00e1vce\" je fyzick\u00e1 nebo pr\u00e1vnick\u00e1 osoba, org\u00e1n ve\u0159ejn\u00e9 moci, agentura nebo jin\u00fd subjekt, kter\u00fd s\u00e1m nebo spole\u010dn\u011b s jin\u00fdmi ur\u010duje \u00fa\u010dely a prost\u0159edky zpracov\u00e1n\u00ed osobn\u00edch \u00fadaj\u016f.<\/li><li><strong>Zpracov\u00e1n\u00ed:<\/strong> \"Zpracov\u00e1n\u00edm\" se rozum\u00ed jak\u00e1koli operace nebo soubor operac\u00ed, kter\u00e9 se prov\u00e1d\u011bj\u00ed s osobn\u00edmi \u00fadaji, a\u0165 u\u017e automatizovan\u011b, \u010di nikoli. Tento pojem je \u0161irok\u00fd a zahrnuje prakticky ka\u017ed\u00e9 nakl\u00e1d\u00e1n\u00ed s \u00fadaji, a\u0165 u\u017e se jedn\u00e1 o shroma\u017e\u010fov\u00e1n\u00ed, anal\u00fdzu, ukl\u00e1d\u00e1n\u00ed, p\u0159ed\u00e1v\u00e1n\u00ed nebo vymaz\u00e1v\u00e1n\u00ed.<\/li><li><strong>\u00dadaje o smlouv\u011b:<\/strong> \u00dadaje o smlouv\u011b jsou specifick\u00e9 informace, kter\u00e9 se t\u00fdkaj\u00ed formalizace dohody mezi dv\u011bma nebo v\u00edce stranami. Dokumentuj\u00ed podm\u00ednky, za kter\u00fdch jsou slu\u017eby nebo v\u00fdrobky poskytov\u00e1ny, vym\u011b\u0148ov\u00e1ny nebo prod\u00e1v\u00e1ny. Tato kategorie \u00fadaj\u016f je nezbytn\u00e1 pro spr\u00e1vu a pln\u011bn\u00ed smluvn\u00edch z\u00e1vazk\u016f a zahrnuje jak identifikaci smluvn\u00edch stran, tak konkr\u00e9tn\u00ed podm\u00ednky smlouvy. \u00dadaje o smlouv\u011b mohou zahrnovat data zah\u00e1jen\u00ed a ukon\u010den\u00ed smlouvy, typ sjednan\u00fdch slu\u017eeb nebo produkt\u016f, cenov\u00e1 ujedn\u00e1n\u00ed, platebn\u00ed podm\u00ednky, pr\u00e1va na zru\u0161en\u00ed smlouvy, mo\u017enosti prodlou\u017een\u00ed a zvl\u00e1\u0161tn\u00ed podm\u00ednky nebo dolo\u017eky. Slou\u017e\u00ed jako pr\u00e1vn\u00ed z\u00e1klad pro vztah mezi stranami a maj\u00ed z\u00e1sadn\u00ed v\u00fdznam pro vyjasn\u011bn\u00ed pr\u00e1v a povinnost\u00ed, vym\u00e1h\u00e1n\u00ed n\u00e1rok\u016f a \u0159e\u0161en\u00ed spor\u016f.<\/li><li><strong>Platebn\u00ed \u00fadaje:<\/strong> Platebn\u00ed \u00fadaje zahrnuj\u00ed v\u0161echny informace pot\u0159ebn\u00e9 ke zpracov\u00e1n\u00ed platebn\u00edch transakc\u00ed mezi kupuj\u00edc\u00edmi a prod\u00e1vaj\u00edc\u00edmi. Tyto \u00fadaje jsou kl\u00ed\u010dov\u00e9 pro elektronick\u00e9 obchodov\u00e1n\u00ed, online bankovnictv\u00ed a jakoukoli jinou formu finan\u010dn\u00edch transakc\u00ed. Zahrnuj\u00ed \u00fadaje, jako jsou \u010d\u00edsla kreditn\u00edch karet, bankovn\u00ed \u00fadaje, \u010d\u00e1stky plateb, \u00fadaje o transakc\u00edch, ov\u011b\u0159ovac\u00ed \u010d\u00edsla a faktura\u010dn\u00ed \u00fadaje. Platebn\u00ed \u00fadaje mohou zahrnovat tak\u00e9 informace o stavu platby, zp\u011btn\u00fdch platb\u00e1ch, autorizac\u00edch a poplatc\u00edch.<\/li><li><strong>Vytvo\u0159en\u00ed c\u00edlov\u00e9 skupiny:<\/strong> Vlastn\u00ed publika jsou definov\u00e1na jako c\u00edlov\u00e9 skupiny pro reklamn\u00ed \u00fa\u010dely, nap\u0159. pro zobrazov\u00e1n\u00ed reklam. Nap\u0159\u00edklad na z\u00e1klad\u011b z\u00e1jmu u\u017eivatele o ur\u010dit\u00e9 produkty nebo t\u00e9mata na internetu lze usoudit, \u017ee tento u\u017eivatel m\u00e1 z\u00e1jem o reklamy na podobn\u00e9 produkty nebo o internetov\u00fd obchod, ve kter\u00e9m si produkty prohl\u00ed\u017eel. O \"lookalike audiences\" (neboli podobn\u00e9 c\u00edlov\u00e9 skupiny) se zase jedn\u00e1 tehdy, kdy\u017e se obsah pova\u017eovan\u00fd za vhodn\u00fd zobrazuje u\u017eivatel\u016fm, jejich\u017e profily nebo z\u00e1jmy pravd\u011bpodobn\u011b odpov\u00eddaj\u00ed u\u017eivatel\u016fm, pro kter\u00e9 byly profily vytvo\u0159eny. Pro \u00fa\u010dely vytv\u00e1\u0159en\u00ed vlastn\u00edch publik a podobn\u00fdch publik se obecn\u011b pou\u017e\u00edvaj\u00ed soubory cookie a webov\u00e9 maj\u00e1ky.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Datenschutzerkl\u00e4rung Pr\u00e4ambel Mit der folgenden Datenschutzerkl\u00e4rung m\u00f6chten wir Sie dar\u00fcber aufkl\u00e4ren, welche Arten Ihrer personenbezogenen Daten (nachfolgend auch kurz als &#8220;Daten&#8221; bezeichnet) wir zu welchen Zwecken und in welchem Umfang verarbeiten. Die Datenschutzerkl\u00e4rung gilt f\u00fcr alle von uns durchgef\u00fchrten Verarbeitungen personenbezogener Daten, sowohl im Rahmen der Erbringung unserer Leistungen als auch insbesondere auf unseren Webseiten, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"footnotes":""},"class_list":["post-3","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.maschseefest.de\/cs\/wp-json\/wp\/v2\/pages\/3","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.maschseefest.de\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.maschseefest.de\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.maschseefest.de\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.maschseefest.de\/cs\/wp-json\/wp\/v2\/comments?post=3"}],"version-history":[{"count":13,"href":"https:\/\/www.maschseefest.de\/cs\/wp-json\/wp\/v2\/pages\/3\/revisions"}],"predecessor-version":[{"id":7394,"href":"https:\/\/www.maschseefest.de\/cs\/wp-json\/wp\/v2\/pages\/3\/revisions\/7394"}],"wp:attachment":[{"href":"https:\/\/www.maschseefest.de\/cs\/wp-json\/wp\/v2\/media?parent=3"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}